Branding
In Five and a Half Steps
£26.99
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United Kingdom: GBP 2.99
- Gain a clear understanding of what constitutes a strong brand.
- Actionable steps for creating and refining a brand, leading to more effective marketing efforts.
- Differentiate your brands in the marketplace, attracting more customers.
- With over 1,000 illustrations and templates, you will be able to visualize and implement your branding ideas effectively.
— Creative Bloq
“Branding: In Five and a Half Steps” is a definitive guide to the entire branding process, written by Michael Johnson, one of the world’s leading graphic designers and brand consultants. This book offers a balanced approach to branding, treating both strategy and design as equally important components.
The book provides readers with:
• A comprehensive overview of the branding process
• Practical insights into creating successful brand identities
• Real-world case studies from notable clients
• Visual examples of effective branding strategies
• Templates and tools for developing your own brand
Readers will learn:
• How to identify the correct questions to ask when developing a brand
• The importance of research and strategic thinking in branding
• Techniques for creating compelling visual identities
• Methods for implementing and maintaining a brand
• Strategies for reviving and refreshing existing brands
“Branding: In Five and a Half Steps” stands out for its:
• Visual approach, with over 1,000 illustrations
• Practical, step-by-step methodology
• Balance between strategy and design
• Insights from a highly experienced professional in the field
• Accessibility for both beginners and experienced practitioners
By combining theory and practice, Johnson provides a thorough exploration of strategic branding, complete with applicable graphs and worksheets used in real client exercises. The book covers a wide range of examples, from universities and nonprofits to corporations and product brands, making it relevant to various industries and sectors
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "Branding" Is perfect for:
• Graphic designers and brand consultants looking to expand their skills
• Marketing professionals seeking a deeper understanding of branding
• Entrepreneurs and business owners wanting to create strong brand identities
• Students studying design, marketing, or business
• Anyone interested in the psychology and strategy behind successful brands
Meet the author
Michael Johnson is a renowned British graphic designer, brand consultant, and author. As the founder of the design studio Johnson Banks in 1992, he has created iconic brands for clients such as Virgin Atlantic, Science Museum, and The Guggenheim Foundation. Johnson’s expertise in branding has earned him numerous accolades, including eight D&AD ‘pencils’ and the prestigious D&AD President’s Award in 2017. His work has been recognized internationally, with four Art Directors Club of New York ‘cube’ awards and features in the Victoria and Albert Museum’s permanent collection.
Johnson’s passion for design extends beyond his studio work. He is a frequent lecturer on branding and design history, speaking at events worldwide. His writing contributions to design journals and judging roles in design competitions further cement his status as an industry leader. Johnson has authored three influential books, including the bestseller “Branding: In Five and a Half Steps,” which offers a comprehensive guide to creating successful brands.
With a career spanning over three decades, Johnson continues to shape the field of branding and design. His innovative approach and commitment to excellence have earned him recognition as one of the most notable British designers by major publications. When not revolutionizing the world of branding, Johnson can be found sharing his insights and experiences with aspiring designers and brand strategists.
