Branding
In Five and a Half Steps
£27.90
- Gain a clear understanding of what constitutes a strong brand.
- Actionable steps for creating and refining a brand, leading to more effective marketing efforts.
- Differentiate your brands in the marketplace, attracting more customers.
- With over 1,000 illustrations and templates, you will be able to visualize and implement your branding ideas effectively.
— Creative Bloq
“Branding: In Five and a Half Steps” is a definitive guide to the entire branding process, written by Michael Johnson, one of the world’s leading graphic designers and brand consultants. This book offers a balanced approach to branding, treating both strategy and design as equally important components.
The book provides readers with:
• A comprehensive overview of the branding process
• Practical insights into creating successful brand identities
• Real-world case studies from notable clients
• Visual examples of effective branding strategies
• Templates and tools for developing your own brand
Readers will learn:
• How to identify the correct questions to ask when developing a brand
• The importance of research and strategic thinking in branding
• Techniques for creating compelling visual identities
• Methods for implementing and maintaining a brand
• Strategies for reviving and refreshing existing brands
“Branding: In Five and a Half Steps” stands out for its:
• Visual approach, with over 1,000 illustrations
• Practical, step-by-step methodology
• Balance between strategy and design
• Insights from a highly experienced professional in the field
• Accessibility for both beginners and experienced practitioners
By combining theory and practice, Johnson provides a thorough exploration of strategic branding, complete with applicable graphs and worksheets used in real client exercises. The book covers a wide range of examples, from universities and nonprofits to corporations and product brands, making it relevant to various industries and sectors
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
Who this book is for:
• Graphic designers and brand consultants looking to expand their skills
• Marketing professionals seeking a deeper understanding of branding
• Entrepreneurs and business owners wanting to create strong brand identities
• Students studying design, marketing, or business
• Anyone interested in the psychology and strategy behind successful brands
Meet the author
Biography
Books by similar authors
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