Through a series of in-depth interviews, this book examines the complex relationship between brands, consumers, and society at large.

Readers will gain valuable insights into:

• The psychology behind brand loyalty and consumer behavior
• The role of design in creating memorable brand experiences
• The ethical implications of branding in modern capitalism
• The cultural impact of global brands
• The future of branding in an increasingly digital and interconnected world

The book features conversations with a diverse range of experts, including designers, marketers, academics, and cultural critics. Each interview provides a unique perspective on the power of branding and its ability to shape our perceptions, desires, and identities.

Millman’s skillful questioning and the candid responses of her interviewees create a rich tapestry of ideas, challenging readers to think critically about the brands that surround them and their own relationship with consumer culture.

“Brand Thinking and Other Noble Pursuits” is more than just a book about marketing; it’s a fascinating examination of human nature, our need for belonging, and the complex interplay between commerce and culture. Whether you’re a seasoned professional or simply interested in the world of branding, this book offers valuable insights and a fresh perspective on the brands that shape our world.