“Brand Sense” is a transformative guide to modern branding that explores how companies can create powerful, lasting connections with consumers by engaging all five senses. Martin Lindstrom, a global branding expert, presents groundbreaking research and innovative strategies that challenge traditional marketing approaches.

This book reveals:

• How successful companies integrate touch, taste, smell, sight, and sound in their branding efforts
• The impact of sensory branding on consumer emotions and purchasing decisions
• Strategies for evaluating and enhancing a brand’s sensory appeal
• The concept of “brand religion” and its role in creating brand loyaltyReaders will learn:
• The six-step sensory process for achieving brand excellence
• How to conduct a sensory audit of their brand
• Techniques for creating a unique brand signature
• Methods for implementing effective sensory touchpoints
• The importance of ongoing evaluation in sensory branding

“Brand Sense” offers a comprehensive approach to brand building that goes beyond traditional visual and auditory marketing. It provides practical tools and strategies for creating multi-sensory brand experiences that resonate with consumers on a deeper level.

By understanding and applying the principles of sensory branding, businesses can potentially increase brand loyalty, differentiate themselves in crowded markets, and create more memorable consumer experiences