Brand Identity Essentials [Revised and Expanded]
100 Principles for Building Brands
Author
Brand Identity Essentials [Revised and Expanded]
100 Principles for Building Brands
£22.66
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- Gain a clear grasp of brand identity fundamentals.
- Checklists and frameworks that you can implement immediately to improve your brand management processes.
- Learn to create cohesive and impactful brand identities.
- Develop unique brand identities that stand out in crowded markets.
“Brand Identity Essentials” is an indispensable resource for anyone involved in the creation or management of brand identities. This book examines the intricate relationship between visual design and brand strategy, offering readers a comprehensive understanding of how to build and maintain strong brand identities.
The book covers:
• The fundamental elements of graphic identities
• Principles of logo design and their application
• Strategies for developing cohesive brand identity programs
• Techniques for translating brand values into visual elements
Readers will learn:
• How to create logos that effectively communicate brand messages
• Methods for developing consistent brand experiences across various touchpoints
• Techniques for adapting brand identities to different contexts and media
• Strategies for managing and evolving brand identities over time
The book features:
• 100 essential principles of brand identity design
• Real-world examples from successful global brands
• Practical exercises and case studies
• Insights from industry experts and leading designers
“Brand Identity Essentials” provides a solid theoretical foundation while offering practical, actionable advice for creating powerful brand identities. It’s an essential addition to any design or branding professional’s library, combining visual inspiration with strategic insights to help readers create brands that resonate and endure
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "Brand Identity Essentials [Revised and Expanded]" Is perfect for:
• Graphic designers and visual communicators
• Brand managers and marketing professionals
• Entrepreneurs and business owners
• Design students and educators
• Anyone interested in the intersection of design and branding
Meet the author
Author biography
Kevin Budelmann is a renowned brand strategist and co-founder of Peopledesign, a brand strategy and design firm based in Grand Rapids, Michigan. With over two decades of experience, Budelmann has helped numerous clients establish strong, future-proof brand identities. He co-authored the influential book “Brand Identity Essentials,” which outlines 100 principles for building effective brands. Budelmann’s work has been recognized by prestigious organizations such as AIGA, Communication Arts, and the Type Directors Club. As a thought leader in the design industry, he frequently speaks at conferences and contributes to design publications. Budelmann holds a master’s degree in design methods from the IIT Institute of Design and serves on the board of the AIGA West Michigan chapter. When not crafting brand strategies, Kevin enjoys exploring the great outdoors of Michigan with his family.
