Brand Flip, The
Why customers now run companies and how to profit from it
Author
Brand Flip, The
Why customers now run companies and how to profit from it
£19.91
- Shift from a company-driven approach to a customer-centric model.
- Transform customers from passive consumers into active brand participants.
- Create brands that resonate on a personal level.
- Ensure brand relevance in a rapidly changing marketplace.
“Marty Neumeier does it again: with his finger firmly on the future of branding, he shreds conventional marketing wisdom. Read this book!”
— NIRAJ DAWAR, author of Tilt, professor at the Ivey Business School
“The Brand Flip” is an essential guide for anyone looking to understand and harness the power of modern branding. In this concise yet comprehensive book, Marty Neumeier examines how digital connectivity has fundamentally altered the relationship between companies and their customers.
Readers will learn:
• How to shift focus from product-centric to customer-centric branding
• Techniques for aligning company purpose with customer identity
• Strategies for building and nurturing customer tribes
• Methods for creating fluid, adaptive brands that resonate in a rapidly changing market
• Ways to empower customers and turn them into brand advocates
The book is structured to provide maximum value with minimal fluff, adhering to Neumeier’s philosophy that “a book needs to contain the least number of words, not the most”. It includes practical frameworks and visual aids that make complex concepts easy to grasp and implement.
“The Brand Flip” is not just a theoretical exploration; it’s a practical guide filled with actionable insights. Neumeier’s approach combines big-picture thinking with tactical advice, making it valuable for both strategic planning and day-to-day marketing operations.
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "Brand Flip, The" Is perfect for:
• Brand strategists and designers
• CEOs and entrepreneurs
• Marketing directors and professionals
• Startup founders
• Anyone interested in modern branding and customer engagement
More books by Marty Neumeier
Meet the author
Biography
Testimonials
“The Brand Flip will absolutely be the new bible for branding. It goes immediately onto my list of the top books I’ve ever read.”
— JOHN SPENCE, AUTHOR OF AWESOMELY SIMPLE AND “TOP 100 BUSINESS THOUGHT LEADER”
“An exhilarating dive into the big new truth: companies don’t make brands, customers do.”
— ROBERT JONES, STRATEGIST AT WOLFF OLINS AND PROFESSOR AT UNIVERSITY OF EAST ANGLIA
“Timeless marketing wisdom applied to a tricky future.”
— ROGER MARTIN, MANAGEMENT THINKER, AUTHOR OF THE DESIGN OF BUSINESS
“Marty Neumeier is a master storyteller, making this powerful book as enjoyable to read as it is illuminating. The psychology of consumers has fundamentally changed over the last decade. Marty takes the ‘daunting’ out of the daunting task of adapting to this change.”
— KIT YARROW, PH.D, CONSUMER PSYCHOLOGIST AND AUTHOR OF DECODING THE CONSUMER MIND
Insight! Marty Neumeier brings incisive clarity to that disorienting encounter between real people, societal change, and business strategy. Just flip!
— RIC GREFÉ, EXECUTIVE DIRECTOR OF AIGA, THE PROFESSIONAL ASSOCIATION FOR DESIGN
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