Book of Branding
A guide to creating brand identity for startups and beyond
Author
Book of Branding
A guide to creating brand identity for startups and beyond
£19.19
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- Learn how to create a strong visual identity that resonates with your target audience, leading to increased brand recognition.
- Tips for developing effective branding strategies.
- Apply proven techniques to your own projects, boosting your confidence and skills.
- Avoid burnout and maintain a balanced creative process, promoting long-term success.
“Book of Branding” is a practical and insightful guide that places visual identity at the heart of brand strategy. Written by renowned designer Radim Malinic, this book offers a wealth of knowledge for anyone involved in the branding process, from startup founders to seasoned designers.
Readers will learn:
- How to gather essential information to understand and elevate a branding project
- Techniques for creating bold, courageous, and enjoyable brand identities
- Strategies for effective collaboration between designers and clients
- The importance of the human element in the creative process
- How to navigate common challenges in brand identity design
The book is structured to provide a clear and logical progression through the branding process, offering insights on everything from initial planning to final application. Malinic’s conversational tone makes complex concepts accessible, while his real-world examples demonstrate how theory translates into practice.
“Book of Branding” stands out for its practical approach, offering not just theory but actionable advice on topics such as responding to RFPs, creating effective briefs, and deciphering client feedback. It’s a valuable resource that readers will find themselves returning to time and again as they navigate the dynamic world of brand identity design
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "Book of Branding" Is perfect for:
โข Entrepreneurs and startup founders seeking to build strong brand identities
โข Graphic designers and visual artists looking to refine their branding skills
โข Brand managers and marketing professionals aiming to enhance their understanding of visual identity
โข Students and educators in design and business fields
โข Anyone interested in the intersection of creativity and business strategy
Meet the author
Author biography
Radim Malinic is a creative director, designer, and bestselling author in South West London. He is the founder of Brand Nu, an award-winning multidisciplinary studio that has worked with global brands such as Harry Potter, Adidas, and the London Film Museum. Czech-born Malinic’s journey to the creative industry is as diverse as his talentsโhe was once an ice hockey player, bassist in death metal bands, indie DJ, and music journalist before discovering his passion for art and graphic design.
Malinic’s expertise in branding and design has led him to author several influential books, including the “Book of Branding” and “Book of Ideas,” which have received hundreds of five-star reviews. His latest ambitious project involves releasing two books: “Creativity for Sale” and “Mindful Creative,” which aim to help creatives navigate their careers and maintain work-life balance.
A regular keynote speaker at renowned creative events like Adobe Max and OFFF, Malinic shares his insights on self-development and creativity.ย His unique approach combines practical business advice with mindfulness techniques, drawing from his own experiences as an immigrant entrepreneur in the UK.
When not designing or writing, Malinic works on his brand, ‘November Universe,’ or tours globally to inspire the next generation of creatives.