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Bigger Than This
How to turn any venture into an admired brand
$20.38
- making their venture stand out in a crowded market.
- foster deeper connections with customers, leading to increased loyalty and retention.
- transform their brand into one that resonates with consumers.
- create long-lasting value for their brand, ultimately enhancing its reputation and market presence.
"In a world of hyper-competition and non-stop disruption, the only way to stand out from the crowd is to stand for something special. Originality and authenticity have become the essence of strategy. In Bigger Than This, Fabian Geyrhalter offers a set of ideas and a collection of case studies to help you create long-lasting value in head-spinning times. Don't just read this book...put it to work inside your company and in your career."
— William C. Taylor, Co-Founder, Fast Company, and Author of Simply Brilliant
“Bigger Than This” is an enlightening guide that reveals how businesses can elevate their ventures beyond mere products or services. Fabian Geyrhalter, a renowned brand strategist, presents a fresh perspective on brand creation that applies to startups and Fortune 100 companies alike.
In this concise yet powerful book, readers will learn:
• How to identify and leverage their brand’s unique story
• Strategies for connecting with consumers on an emotional level
• The importance of transparency and authenticity in modern branding
• Ways to incorporate social causes and values into brand identity
• Techniques for standing out in saturated markets
The book features real-world examples and case studies of commodity-based brands that have successfully implemented these principles. Geyrhalter’s insights are both practical and inspiring, offering actionable advice for businesses looking to make a lasting impact.
“Bigger Than This” is more than just a branding guide; it’s a call to action for businesses to find their deeper purpose and communicate it effectively to their audience. By following Geyrhalter’s principles, companies can create brands that resonate with consumers and stand the test of time in an ever-changing marketplace.
Year Published
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Pages
Weight
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ISBN 10
ISBN 13
The book: "Bigger Than This" Is perfect for:
• Entrepreneurs and startup founders
• Marketing professionals and brand managers
• Business owners seeking to revitalize their brand
• Students of marketing and business strategy
• Anyone interested in modern branding techniques
More books by Fabian Geyrhalter
Meet the author
Author biography
Fabian Geyrhalter is a renowned brand strategist, creative director, and best-selling author based in Los Angeles. Born in Vienna, Austria, he has spent over half his life in the United States, establishing himself as a leading voice in brand development. Geyrhalter is the founder and principal of FINIEN, a consultancy specializing in transforming ventures into brands. Over two decades of experience, he has worked with clients across various industries, including technology, pharmaceuticals, and lifestyle brands.
Geyrhalter’s expertise extends beyond his consulting work. He serves as an Executive Brand Strategist for Chameleon Collective and holds advisory board positions for several companies, including Cambridge Audio and SHO.ai. As a global mentor for the Founder Institute, the world’s largest pre-seed startup accelerator, he has guided entrepreneurs in cities worldwide, from Los Angeles to Helsinki.
His insights into branding have been captured in multiple books, including “How to Launch a Brand.” Geyrhalter’s approach combines strategic thinking with creative vision, helping businesses establish strong brand identities that resonate with their target audiences. When not transforming brands, Fabian can be found sharing his knowledge as a speaker at industry events or mentoring the next generation of entrepreneurs.
Book testimonials
“Bigger Than This is a small book with a very big font and an even bigger idea.”
— Shaun Smith, Author of On Purpose: Delivering a Branded Customer Experience People Love
“Bigger Than This has just the right mix of big ideas and practical examples. Fabian Geyrhalter’s book does a superb job of illuminating modern-day branding in a format that makes reading it a pleasure.”
— Barry Silverstein, Foreword Reviews
“The author’s genuine enthusiasm for this topic is infectious. Expect your copy to become dog-eared…you’re likely to find yourself referencing it again and again.”
— David Glaze, Creative Director, Amazon
“Essential reading for any entrepreneur who wants their brand to be more empathetic.”
— Heather McGough, Co-Founder, Lean Startup Co.
“Refreshingly clear and devoid of jargon, Bigger Than This is full of case studies, insights, and analysis that explore the best ways in which to turn a business into a brand.”
— Brittany Golob, Editor, Transform Magazine
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