Arete
Activate Your Heroic Potential
£26.47
- Foster an unshakeable courage that empowers you during tough times.
- Pursue your goals with renewed enthusiasm and focus.
- Integrate ancient wisdom and modern science to make better decisions and live with greater integrity.
- Create a supportive environment that encourages accountability and shared success.
"A guide on how to maximize your unique potential. I highly recommend Areté to anyone focused on being their best when it matters most."
— Gregg Berhalter, Head Coach of the U.S. Soccer Men's National Team
Brian Johnson’s “Areté: Activate Your Heroic Potential” is a groundbreaking work that bridges the gap between ancient philosophy and modern self-improvement. This 1,060-page book is a treasure trove of wisdom, offering readers 451 ideas to transform their lives and actualize their full potential.
The book is structured around seven key objectives, each designed to help readers embody the concept of “Areté” – the Greek ideal of excellence and virtue. Johnson skillfully weaves together insights from Stoic philosophy, cutting-edge psychology, and his own experiences to create a comprehensive guide for personal development.
Readers will learn:
• How to align their actions with their highest potential
• Techniques for building resilience and antifragile confidence
• Strategies for optimizing energy, work, and relationships
• Methods for mastering their thoughts and emotions
• The importance of excelling at fundamental skills
• Ways to integrate wisdom, discipline, and love into daily life
Key features:
• 451 short, impactful chapters for easy digestion and application
• A blend of ancient wisdom and modern scientific research
• Personal anecdotes and examples from the author’s life and coaching experience
• Practical exercises and actionable advice for immediate implementation
“Areté: Activate Your Heroic Potential” is more than just a book – it’s a comprehensive system for transforming your life. Whether you’re looking to overcome challenges, achieve your goals, or simply live with greater purpose and fulfillment, Johnson’s work provides the tools and inspiration to activate your heroic potential and close the gap between who you are and who you’re capable of becoming.
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ISBN 10
ISBN 13
The book: "Arete" Is perfect for:
• Individuals seeking personal growth and self-improvement
• Professionals looking to excel in their careers and personal lives
• Students of philosophy and psychology interested in practical applications
• Anyone feeling stuck or unfulfilled and seeking a path to their best self
• Coaches, mentors, and leaders wanting to inspire others to reach their potential
Meet the author
Biography
Testimonials
“[Areté] will unlock the recesses of your true capabilities. Brian Johnson shows even the most successful leaders that there is more in the fuel tank to reach even greater heights. An absolute ‘must-read’ for those who want to reach the Mount Olympus of leading superstar-performing teams.”
— Mike Manazir, Retired US Navy Admiral and Top Gun Pilot, bestselling author of Learn How to Lead to Win
“This book threatens to be one of the all-time best and most timeless masterpieces of personal productivity and self-development. From ancient wisdom to modern science, training the body to training the mind and soul, optimizing energy, love, sleep, work, and beyond, it is a profoundly thorough treatise on everything you need to live as a full and complete human. Shove aside any books you’ve been planning to read, and move [Areté] to the front of the line. You’ll thank yourself forever if you do.”
— Ben Greenfield, Founder of Kion and bestselling author of Boundless
“Mark my words: Brian Johnson is going to change the world, and this book is his ultimate manifesto. I’ve seen it over and over — when people connect up with the Heroic movement, they flourish. And flourishing is contagious. One purpose-driven hero impacts many others, and within just a few iterations no doubt 51% of the world will be flourishing by 2051. The science is solid; the history goes deep. [Areté] will elevate us all.”
— Susan Peirce Thompson, PhD, Professor of brain and cognitive sciences and author of the New York Times bestseller Bright Line Eating
“Brian is the most Stoic guy I know. When I’m in a jam, when the universe is turning my life upside down, Brian is the man I call. Every Spartan in the world should read [Areté].”
— Joe De Sena, CEO and Founder of Spartan
“Brian Johnson is a Stoic reincarnate. [Areté] is your next read AND your training template for a life well-lived.”
— Mark Divine, New York Times bestselling author of Unbeatable Mind and The Way of the SEAL
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