All Marketers Are Liars
The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All
Author
All Marketers Are Liars
The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All
£19.83
- Make your marketing efforts more effective.
- Create deeper connections with consumers, leading to higher engagement and loyalty.
- Build trust and credibility, resulting in a more favorable perception of the brand.
- Align your marketing strategies with consumer worldviews, leading to increased sales.
"Godin...is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted on and off."
— Forbes
Seth Godin’s “All Marketers Are Liars” is a groundbreaking exploration of modern marketing principles that challenges conventional wisdom and offers a fresh perspective on consumer behavior. This book is not about encouraging deception in marketing; instead, it reveals how successful marketers craft authentic stories that align with consumers’ existing worldviews.
In this thought-provoking work, readers will learn:
• How to create marketing stories that resonate with target audiences
• The importance of understanding and leveraging consumer worldviews
• Techniques for building trust and credibility in a skeptical marketplace
• Strategies for differentiating products and services through storytelling
• The ethical implications of marketing in the digital age
Godin presents his ideas through engaging anecdotes and case studies, making complex marketing concepts accessible to a wide range of readers. He examines why some marketing campaigns succeed while others fail, offering valuable insights into the psychology of consumer decision-making.
The book challenges marketers to move beyond traditional advertising methods and embrace a more nuanced approach to communication. Godin argues that in today’s saturated market, it’s not enough to simply promote product features; successful marketing requires creating a narrative that consumers want to believe.
“All Marketers Are Liars” is more than just a marketing guide; it’s a paradigm-shifting work that will transform how readers view the relationship between businesses and consumers. By emphasizing the power of authentic storytelling, Godin provides a roadmap for creating marketing that is both effective and ethical in today’s complex marketplace.
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ISBN 10
ISBN 13
The book: "All Marketers Are Liars" Is perfect for:
• Marketing professionals seeking innovative strategies
• Entrepreneurs looking to build strong brand identities
• Business leaders aiming to improve their company’s marketing effectiveness
• Students of marketing and consumer psychology
• Anyone interested in understanding the role of storytelling in business
More books by Seth Godin
Meet the author
Author biography
Seth Godin is a renowned author, entrepreneur, and marketing innovator. He has written 21 bestselling books, including “All Marketers Are Liars” and “Purple Cow,” which have been translated into over 35 languages. Godin is the founder of altMBA, an intensive online leadership and management workshop, and the former vice president of direct marketing at Yahoo!. His daily blog is one of the most popular in the world, with over a million readers. Godin is known for his unconventional ideas on marketing, leadership, and creating change in the digital age. He has been inducted into the Marketing Hall of Fame and is a sought-after speaker at conferences and organizations worldwide. Godin lives in New York with his family, where he continues to challenge traditional thinking and inspire entrepreneurs and marketers to make a difference.
Book testimonials
“It’s easy to see why people pay to hear what he has to say.”
— Time
“If Seth Godin didn’t exist we’d need to invent him.”
— Alan Webber, founder, Fast Company
“Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer…and also a clear-eyed visionary.”
— Miami Herald
“If your idea, or issue, or candidate, or product isn’t catching on, you haven’t been reading Seth Godin.”
— Micah Sifry, cofounder, Personal Democracy Forum
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