Aaker on Branding
20 Principles That Drive Success
£14.67
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- Increase customer loyalty.
- Command premium pricing for products/services.
- Expand into new markets more successfully.
- Boost perceived quality of products/services.
"Nobody knows brand strategy better than David Aaker. Aaker has taken all of the essential principles of branding and collapsed them into one epic brand book. Whether you’re a seasoned brand marketer or just getting started, this book will provide you with a practical path to creating, nurturing and leveraging strong brands."
— Ann Lewness, CMO Abode Technology
David A. Aaker, a recognized authority on branding, presents a compact yet comprehensive guide to creating and managing powerful brands in “Aaker on Branding: 20 Principles That Drive Success.” This book consolidates Aaker’s extensive knowledge from his six branding books, numerous articles, and other writings into 20 essential principles that drive brand success.
Readers will gain insights into:
• The importance of viewing brands as valuable assets
• Strategies for developing a compelling brand vision
• Techniques for bringing a brand to life in the marketplace
• Methods for maintaining brand relevance in changing markets
• Approaches to managing brand portfolios and teams effectively
The book provides a structured approach to brand management, offering:
• Practical examples and case studies
• Actionable strategies for brand creation and growth
• Tools for evaluating and improving brand performance
• Guidance on avoiding common branding pitfalls
“Aaker on Branding” is an essential resource for those looking to create strong, enduring brands that support business strategies and resonate with consumers. It offers a clear roadmap for navigating the complex world of branding, making it an invaluable tool for both seasoned professionals and those new to the field.
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "Aaker on Branding" Is perfect for:
• Marketing professionals seeking to enhance their branding skills
• Business leaders responsible for brand strategy
• Entrepreneurs building their company’s brand
• Students studying marketing and brand management
• Anyone interested in understanding the principles behind successful brands
More books by David A. Aaker
Meet the author
Author biography
David A. Aaker is a renowned marketing expert and brand strategist widely recognized as the “Father of Modern Branding.” He is the Vice-Chairman of Prophet, a global brand and marketing consultancy, and Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley. Aaker has authored over 100 articles and 15 books on branding and marketing, including the bestsellers “Managing Brand Equity” and “Building Strong Brands.” His work has earned him numerous accolades, including the Paul D. Converse Award for outstanding contributions to marketing and the Vijay Mahajan Award for Career Contributions to Marketing Strategy.
Throughout his career, Aaker has revolutionized the field of brand management, introducing concepts like brand equity and brand personality that have become fundamental to modern marketing practices. His expertise has been sought by major corporations worldwide, helping them build and maintain strong brand identities in an increasingly competitive global marketplace.
Aaker’s book “Brand Leadership,” co-authored with Erich Joachimsthaler, represents a paradigm shift in brand management, moving from tactical approaches to strategic brand leadership. This work has been instrumental in shaping how companies approach brand building and management in the digital age.
David A. Aaker resides in California, where he continues to contribute to the field of marketing through his writing, consulting, and speaking engagements.
Book testimonials
“Professor Aaker has truly given the business world a gift: A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership.”
— Joseph V. Tripodi, Chief Marketing and Commercial Officer, Coca-Cola
“David Aaker is one of my favorite brand authorities because he understands that the modern brand is an asset that should create value and drive strategy for corporations. His latest treatise is brand dynamite.”
— Beth Comstock, CMO
“I am a devoted user of David Aaker’s work over many years, I like many of you have benefitted from his insights in chunks. Here those chunks are all pulled together, and seasoned with years of his own applied work. It’s just outstanding.”
— Richard Lyons, Dean, Berkeley-Haas School of Business Administration
“Addresses ten strategic brand challenges including created a compelling brand vision, getting digital brand building right, and building the brand internally.”
— MaryKay Kopf, Global CMO of the Electrolux Group
“David’s new book is for learners and experts alike; a knowledge center for branding principles and strategies every marketer needs to know and practice. Why go anywhere else?”
— Elisa Steele, CMO Consumer Apps and Service, Microsoft
