The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk
Author
The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk
£10.65
Shipping and delivery
Standard delivery 3-5 days after dispatch
USA: $3.99 USD
United Kingdom: ยฃ2.99 GBP
Australia: $4.99 AUD
Germany: โฌ2.99 EUR
Returns and refunds
- Gain insight into the fundamental laws of marketing that can guide your strategies effectively.
- Learn how to position your brand in the market to maximize visibility and recognition.
- Apply timeless marketing principles to make informed decisions that align with consumer perceptions and behaviors.
- Identify and steer clear of common marketing mistakes by understanding the laws that govern successful marketing practices.
“22 Immutable Laws of Marketing” is an essential guide for anyone involved in marketing, branding, or business strategy. This influential book presents a set of fundamental rules that govern successful marketing practices, offering readers invaluable insights into consumer psychology and market dynamics.
Throughout the book, Ries and Trout examine how successful companies have applied these laws to dominate their markets, while also highlighting the pitfalls of ignoring them. The authors’ straightforward writing style and use of real-world examples make complex marketing concepts accessible and actionable for readers at all levels of expertise.
Readers will learn:
โข How to position their products or services for maximum impact
โข The importance of perception in marketing
โข Strategies for creating and dominating new categories
โข Why focus and sacrifice are crucial for marketing success
โข How to leverage competitors’ strengths to your advantage
โข The role of timing and resources in marketing campaigns
“22 Immutable Laws of Marketing” offers timeless wisdom that remains relevant in today’s fast-paced business environment. By mastering these laws, readers can develop more effective marketing strategies, avoid common pitfalls, and achieve lasting success in their industries.
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "The 22 Immutable Laws of Marketing" Is perfect for:
โข Marketing professionals seeking to refine their strategies
โข Entrepreneurs looking to establish strong brand identities
โข Business students studying marketing and branding
โข Company executives aiming to improve their marketing efforts
โข Small business owners wanting to compete effectively against larger rivals
More books by Al Ries
Meet the author
Author biography
Al Ries is a renowned marketing professional, author, and co-founder of the influential consulting firm Ries & Ries with his partner and daughter, Laura Ries. He is widely regarded as the pioneer of the concept of “positioning” in marketing strategy.
Al Ries is best known for his groundbreaking work on positioning, a concept he introduced in his seminal book, “Positioning: The Battle for Your Mind,” co-authored with Jack Trout in 1981. This book revolutionized the way businesses approach marketing and branding, emphasizing the importance of occupying a unique and distinct position in the minds of consumers.
Over the course of his illustrious career, Al Ries has authored numerous influential books on marketing, branding, and business strategy, including “The 22 Immutable Laws of Branding,” “The Origin of Brands,” and “Focus: The Future of Your Company Depends on It.” His works have been translated into multiple languages and have become essential reading for marketing professionals worldwide.
In addition to his writing, Al Ries is a sought-after speaker and consultant, sharing his expertise and insights with businesses and organizations across various industries. His practical and thought-provoking approach has earned him a reputation as a visionary thinker in the field of marketing.
Al Ries, now in his 90s, continues to be an active voice in the marketing community, sharing his wisdom and experience with the next generation of marketers and entrepreneurs. He resides in Atlanta, Georgia, where he continues to write and consult on marketing strategies.