“100M Leads” is a comprehensive guide by Alex Hormozi that focuses on mastering lead generation to significantly grow a business. The book provides practical strategies to attract more engaged leads, thereby increasing sales and doubling business growth. Hormozi introduces a framework called “More, Better, New,” which emphasizes increasing output, optimizing strategies, and exploring new channels for lead generation.

Key Concepts:

• Engaged Leads: Focus on reaching people with specific problems that your business can solve.
• More, Better, New Framework: Focus on reaching people with specific problems that your business can solve.
  More: Increase the volume of your current efforts to generate more leads.
  Better: Continuously test and optimize your strategies for better results.
• New: Expand into new channels and methods for lead generation.
• Grand Slam Offer: Create irresistible offers that compel potential customers to engage with your business.
• Practical Steps: The book includes actionable steps, such as creating compelling lead magnets and effectively utilizing warm and cold outreach.

“100M Leads” is designed to help entrepreneurs, especially those making under $1,000,000 per year, to scale their businesses by effectively generating leads. It provides a step-by-step approach to creating compelling offers, scaling operations, and overcoming lead generation challenges. The book is a valuable resource for anyone looking to increase their business’s profitability through strategic lead generation.