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Strategic Marketing Management - The Framework, 10th Edition Paperback – 15 Jan. 2019

Strategic Marketing Management – The Framework [10th Edition] (Paperback) 2019

Alexander Chernev
Paperback
[4.0/5]
£47.55
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Marketing Management, Global Edition Paperback – International Edition, 24 Nov. 2021

Marketing Management [International Edition] (Paperback) 2021

Alexander Chernev
Paperback
[4.0/5]
£40.39
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The Science of Science: Big Data, Metrics, and Impact Paperback – 25 Mar. 2021

The Science of Science: Big Data, Metrics, and Impact (Paperback) 2021

Dashun Wang
Paperback
[4/5]
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The Drunkard's Walk: How Randomness Rules Our Lives Paperback – 2 April 2009

The Drunkard’s Walk: How Randomness Rules Our Lives (Paperback) 2009

Leonard Mlodinow
Paperback
[3.9/5]
£12.61
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The Marketing Plan Handbook, 6th Edition Paperback – 15 Feb. 2020

The Marketing Plan Handbook [6th Edition] (Paperback) 2020

Alexander Chernev
Paperback
[3.6/5]
£24.46
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Strategic Brand Management, 3rd Edition Paperback – 31 Jan. 2020

Strategic Brand Management [3rd Edition] (Hardcover) 2020

Alexander Chernev
Paperback
[4.0/5]
£47.55
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Kellogg on Marketing The Marketing Faculty of the Kellogg School of Management Hardcover – 17 April 2023

Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management (Hardcover) 2023

Alexander Chernev
Hardcover
[4.3/5]
£20.91
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The Formula The Five Laws Behind Why We Succeed or Fail Paperback – 6 Aug. 2020

The Formula: The Five Laws Behind Why We Succeed or Fail (Paperback) 2020

Albert-László Barabási
Paperback
[4.1/5]
£9.83
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"Linked" is a groundbreaking exploration of network science that reveals the hidden patterns connecting our world. Albert-László Barabási, a leading expert in the field, takes readers on an intellectual journey through the intricate web of networks that shape our lives, from social connections to the internet, and from cellular systems to global economies. In this captivating book, Barabási introduces the revolutionary concept of scale-free networks, challenging traditional views of random connections. He explains how a few highly connected nodes, or "hubs," play a crucial role in network structure and function. Through engaging examples and cutting-edge research, readers will gain insights into: • The "small world" phenomenon and six degrees of separation • The power law distribution in network structures • The role of preferential attachment in network growth • The robustness and vulnerabilities of complex networks • The impact of network science on business, technology, and society Key concepts explored in "Linked": • Graph theory and its applications • Scale-free networks and power laws • Hubs and connectors in network structures • Network growth and preferential attachment • Robustness and vulnerability of networks • Small-world networks and clustering • The role of weak ties in network efficiency • Applications of network science in various fields Summary: "Linked" offers a fascinating look at the science behind the interconnected world we live in. Barabási's work reveals universal principles that govern networks across diverse domains, from biology to technology. This book will transform how readers perceive the world around them, offering valuable insights for anyone interested in understanding complex systems and the hidden forces that shape our reality.

Linked: How Everything Is Connected to Everything Else and What It Means for Business, Science, and Everyday Life (Paperback) 2014

Albert-László Barabási
Paperback
[3.9/5]
£15.95
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Mastering the Case Interview [10th Edition] (Paperback) 2023

Alexander Chernev
Paperback
[3.4/5]
£9.48
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