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Customer acquisition books

Resources that teach strategies and techniques for attracting and converting new customers to a business.

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Our collection

Strategic Marketing Management - The Framework, 10th Edition Paperback – 15 Jan. 2019

Strategic Marketing Management – The Framework [10th Edition] (Paperback) 2019

Alexander Chernev
Paperback
£47.55
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Hooked How to Build Habit-Forming Products Hardcover – 6 Nov. 2014

Hooked: How to Build Habit-Forming Products (Hardcover) 2014

Nir Eyal
Hardcover
£12.49
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Marketing Management, Global Edition Paperback – International Edition, 24 Nov. 2021

Marketing Management [International Edition] (Paperback) 2021

Alexander Chernev
Paperback
£40.39
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The 22 Immutable Laws Of Marketing Paperback – 24 Oct. 1994

22 Immutable Laws Of Marketing (Paperback) 2002

Al Ries
Paperback
£10.65
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Kellogg on Marketing The Marketing Faculty of the Kellogg School of Management Hardcover – 17 April 2023

Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management (Hardcover) 2023

Alexander Chernev
Hardcover
£21.99
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-100M Offers How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com -100M Series) Paperback – 13 July 2021

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Paperback) 2021

Alex Hormozi
Paperback
£24.99
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Emotional The New Thinking About Feelings Paperback – 5 Jan. 2023

Emotional: The New Thinking About Feelings (Paperback) 2023

 Leonard Mlodinow
Paperback
£12.61
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Elastic: Flexible Thinking in a Constantly Changing World Paperback – 8 January 2019

Elastic: The Power of Flexible Thinking (Paperback) 2019

 Leonard Mlodinow
Paperback
£12.52
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Strategic Brand Management, 3rd Edition Paperback – 31 Jan. 2020

Strategic Brand Management [3rd Edition] (Hardcover) 2020

Alexander Chernev
Paperback
£47.55
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The origin of brands how product evolution creates endless possibilities for new brands paperback – illustrated, 27 sept. 2005

The Origin Of Brands: How Product Evolution Creates Endless Possibilitie s For New Brands (Paperback) 2005

Al Ries
Paperback
£11.58
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The Fall of Advertising and the Rise of PR Paperback – Illustrated, 11 May 2004

The Fall of Advertising and the Rise of PR (Paperback) 2004

Al Ries
Paperback
£13.26
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Elastic: Unlocking Your Brain's Ability to Embrace Change Paperback – January 8, 2019

Elastic: Unlocking Your Brain’s Ability to Embrace Change (Paperback) 2019

 Leonard Mlodinow
Paperback
£20.04
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The Marketing Plan Handbook, 6th Edition Paperback – 15 Feb. 2020

The Marketing Plan Handbook [6th Edition] (Paperback) 2020

Alexander Chernev
Paperback
£24.46
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-100M Leads How to Get Strangers To Want To Buy Your Stuff (Acquisition.com -100M Series) Paperback – 30 Aug. 2023

100M Leads: How to Get Strangers To Want To Buy Your Stuff (Paperback) 2023

Alex Hormozi
Paperback
£25.99
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Emotional: How Feelings Shape Our Thinking Paperback – February 14, 2023

Emotional: How Feelings Shape Our Thinking (Paperback) 2023

 Leonard Mlodinow
Paperback
£21.20
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positioning by Al Ries

Positioning: The Battle For Your Mind – How To Be Seen and Heard In An Overcrowded Marketplace (Paperback) 2000

Al Ries
Paperback
£17.75
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Originals: How Non-conformists Change the World Paperback – 9 Feb. 2017

Originals: How Non-conformists Change the World (Paperback) 2017

Adam M. Grant
Paperback
£14.67
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Customer acquisition books

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