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Al Ries is a renowned marketing professional, author, and co-founder of the influential consulting firm Ries & Ries with his partner and daughter, Laura Ries. He is widely regarded as the pioneer of the concept of "positioning" in marketing strategy. Al Ries is best known for his groundbreaking work on positioning, a concept he introduced in his seminal book, "Positioning: The Battle for Your Mind," co-authored with Jack Trout in 1981. This book revolutionized the way businesses approach marketing and branding, emphasizing the importance of occupying a unique and distinct position in the minds of consumers. Over the course of his illustrious career, Al Ries has authored numerous influential books on marketing, branding, and business strategy, including "The 22 Immutable Laws of Branding," "The Origin of Brands," and "Focus: The Future of Your Company Depends on It." His works have been translated into multiple languages and have become essential reading for marketing professionals worldwide. In addition to his writing, Al Ries is a sought-after speaker and consultant, sharing his expertise and insights with businesses and organizations across various industries. His practical and thought-provoking approach has earned him a reputation as a visionary thinker in the field of marketing. Al Ries, now in his 90s, continues to be an active voice in the marketing community, sharing his wisdom and experience with the next generation of marketers and entrepreneurs. He resides in Atlanta, Georgia, where he continues to write and consult on marketing strategies.

Focus: The Future of Your Company Depends on It (Paperback) 2013

Al Ries
Paperback
[4.0/5]
£20.91
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-100M Offers How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com -100M Series) Paperback – 13 July 2021

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Paperback) 2021

Alex Hormozi
Paperback
[4.5/5]
£22.57
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The Ten-Day MBA 3rd Ed. A Step-By-Step Guide To Mastering The Skills Taught In America's Top Business Schools [3rd edition] Paperback – Illustrated, 23 Aug. 2005

The Ten-Day MBA 3rd Ed. A Step-By-Step Guide To Mastering The Skills Taught In America’s Top Business Schools [3rd edition] Paperback 2005

Steven Silbiger
Paperback
[3.7/5]
£20.69
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Marketing Management, Global Edition Paperback – International Edition, 24 Nov. 2021

Marketing Management [International Edition] (Paperback) 2021

Alexander Chernev
Paperback
[4.0/5]
£40.39
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Mastering the Case Interview [10th Edition] (Paperback) 2023

Alexander Chernev
Paperback
[3.4/5]
£9.48
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House FIRE [Financial Independence, Retire Early] How to Be a Red–Hot Real Estate Millionaire with a Wealth of Time and Money to Burn Paperback – 30 Mar. 2021

House Fire: How to Be a Red–Hot Real Estate Millionaire with a Wealth of Time and Money to Burn: So You Can Achieve Financial Independence and Retire Early (Paperback) 2021

Alan Corey
Paperback
[4/5]
£21.33
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How to Grow When Markets Don't: Discovering the New Drivers of Growth Paperback – 1 Nov. 2004

How to Grow When Markets Don’t: Discovering the New Drivers of Growth (Paperback) 2004

Adrian Slywotzky
Paperback
[3.5/5]
£20.84
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The 22 Immutable Laws Of Branding Paperback – 3 April 2000

The 22 Immutable Laws Of Branding (Paperback) 2000

Al Ries
Paperback
[3.7/5]
£9.75
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The Ten-Day MBA A Step-By-Step Guide to Mastering the Skills Taught in America's Top Business Schools Paperback – 24 July 2012

The Ten-Day MBA: A Step-By-Step Guide to Mastering the Skills Taught in America’s Top Business Schools [4th edition] (Paperback) 2012

Steven Silbiger
Hardcover
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The Ten-Day MBA. A Step-by-Step Guide to Mastering the Skills Taught in America's Top Business Schools [5th edition] Hardcover 2024

The Ten-Day MBA: A Step-By-Step Guide to Mastering the Skills Taught in America’s Top Business Schools [5th edition] (Paperback) 2024

Steven Silbiger
Hardcover
£22.97
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Think Again: The Power of Knowing What You Don't Know Paperback – 29 Jun. 2023

Think Again: The Power of Knowing What You Don’t Know (Paperback) 2023

Adam Grant
Paperback
[4/5]
£14.67
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The Exit-Strategy Playbook: The Definitive Guide to Selling Your Business Paperback – 3 Sept. 2021

The Exit-Strategy Playbook: The Definitive Guide to Selling Your Business (Paperback) 2021

Adam E. Coffey
Paperback
[4.1/5]
£13.61
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Entrepreneur Revolution How to Develop your Entrepreneurial Mindset and Start a Business that Works Paperback – 25 April 2024

Entrepreneur Revolution: How to Develop your Entrepreneurial Mindset and Start a Business that Works (Paperback) 2024

Daniel Priestley
Paperback
£13.63
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The Formula The Five Laws Behind Why We Succeed or Fail Paperback – 6 Aug. 2020

The Formula: The Five Laws Behind Why We Succeed or Fail (Paperback) 2020

Albert-László Barabási
Paperback
[4.1/5]
£9.83
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A Million Bucks by 30: How to Overcome a Crap Job, Stingy Parents, and a Useless Degree to Become a Millionaire Before (or After) Turning Thirty Paperback – 15 May 2008

A Million Bucks by 30: How to Overcome a Crap Job, Stingy Parents, and a Useless Degree to Become a Millionaire Before (or After) Turning Thirty (Paperback) 2007

Alan Corey
Paperback
[3.5/5]
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The 22 Immutable Laws Of Marketing Paperback – 24 Oct. 1994

22 Immutable Laws Of Marketing (Paperback) 2002

Al Ries
Paperback
[4.0/5]
£10.65
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Subversive Job Search: How to Overcome a Lousy Job, Sluggish Economy, and Useless Degree to Create a Six-Figure Career (Paperback) 2013

Subversive Job Search: How to Overcome a Lousy Job, Sluggish Economy, and Useless Degree to Create a Six-Figure Career (Paperback) 2013

Alan Corey
Paperback
[3.7/5]
£14.67
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The Private Equity Playbook: Management’s Guide to Working with Private Equity 2nd Edition Paperback – 21 Aug. 2024

The Private Equity Playbook: Management’s Guide to Working with Private Equity [2nd Edition] (Paperback) 2024

Adam E. Coffey
Paperback
[4.4/5]
£13.34
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