Todd Herman is a renowned performance coach, author, and entrepreneur with over 22 years of experience working with elite athletes, business leaders, and high achievers. He is best known for his Wall Street Journal bestselling book "The Alter Ego Effect: The Power of Secret Identities to Transform Your Life." Herman's expertise in mental toughness and peak performance has led him to work with Olympic athletes, NFL teams, and top entrepreneurs across 73 countries. As the founder of the 90 Day Year program, he has helped thousands of professionals achieve ambitious goals through innovative mindset strategies. Herman's work has been featured on major media outlets including NFL Films, Fox Sports, and PBS. A native of Alberta, Canada, Todd now resides in New York City where he continues to coach, write, and speak on the transformative power of alter egos in personal and professional development.