Rod Judkins is a renowned creative innovation consultant, bestselling author, and lecturer in creative methods at some of the world's top universities. He has authored several influential books on creativity, including the international bestseller "The Art of Creative Thinking" and his latest work, "Make Brilliant Work." Judkins has delivered talks and workshops on creative thinking for major companies such as Apple, Samsung, Google, and The Guardian. His expertise spans art, design, psychology, and science, which he leverages to provide practical, step-by-step processes for unlocking creative potential. Judkins' books have been translated into over 15 languages, reflecting their global impact. When not writing or consulting, he divides his time between teaching at various British and international universities and his home in London.