Robert V. Levine, Ph.D., was a distinguished Professor of Psychology at California State University, Fresno, and a renowned expert in social psychology. He earned his bachelor's degree from UC Berkeley and his Ph.D. in personality and social psychology from New York University. Levine's research focused on the social psychology of time, cultural differences in the pace of life, and the art of persuasion. He authored three influential books, including "The Power of Persuasion: How We're Bought and Sold," which explores the psychology behind marketing and manipulation. Levine's work earned him numerous awards, including the Provost's Award for University Outstanding Teacher of the Year. His unique approach involved firsthand experiences, such as studying car salesmen and cult recruitment tactics, to gain deeper insights into persuasion techniques. Levine's research took him around the world, comparing the pace of life in different cultures and its impact on well-being. He also collaborated with the United Nations and Bhutan to explore ways to enhance global happiness. Levine passed away in 2019 at the age of 73, leaving behind a legacy of groundbreaking research and engaging scholarship.