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Robert B. Cialdini

Consultant, Researcher, Academic
Marketing, Psychology

Dr. Robert Cialdini is a renowned psychologist and the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University. He is widely recognized as the foundational expert in the science of influence and persuasion. Dr. Cialdini's groundbreaking book, "Influence: The Psychology of Persuasion," has sold over 5 million copies in 41 languages and is considered a seminal work in the field. His research on the psychology of compliance has earned him international acclaim and numerous accolades, including election to the American Academy of Arts & Sciences and the National Academy of Sciences.

Throughout his career, Dr. Cialdini has conducted extensive scientific research on what leads people to say "yes" to requests, translating his findings into practical applications for business and personal success. He has served as a visiting scholar at Stanford University, the University of California, and Ohio State University. Dr. Cialdini's work has been featured in Harvard Business Review and Fortune Magazine, and he has advised major organizations including Google, Microsoft, and the United States Department of Justice.

Beyond his academic pursuits, Dr. Cialdini is a dynamic speaker and the founder of INFLUENCE AT WORK, a company dedicated to ethical influence training. He resides in Arizona, where he continues to explore the psychology of persuasion and its ethical applications in business and society.

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