Nir Eyal is a bestselling author, lecturer, and investor known for his expertise in behavioral design and habit-forming technology. He holds an MBA from Stanford Graduate School of Business, where he later taught as a lecturer in marketing. Eyal has founded and sold two tech companies since 2003, earning him the title "The Prophet of Habit-Forming Technology" from MIT Technology Review. His book "Hooked: How to Build Habit-Forming Products" became a Wall Street Journal bestseller, providing insights into the psychology of user engagement. Eyal's latest work, "Indistractable: How to Control Your Attention and Choose Your Life," has received critical acclaim and numerous accolades. As an active investor, he supports habit-forming products that improve users' lives. Eyal's writing has been featured in prestigious publications such as The New York Times, Harvard Business Review, and Psychology Today. He currently resides in the United States, where he continues to write, consult, and speak about the intersection of psychology, technology, and business.