Michael Treacy is a renowned business strategist, author, and entrepreneur with over 30 years of experience helping companies achieve market leadership. He holds a Ph.D. from MIT and formerly served as a professor of management at MIT's Sloan School of Management. Treacy is the President and founder of Treacy & Company, a consulting firm specializing in strategy, growth, and profitability. His ground-breaking ideas on customer value propositions and growth disciplines have been adopted by companies worldwide to reshape strategies and improve performance.
Treacy's bestselling book, "The Discipline of Market Leaders," co-authored with Fred Wiersema, became a New York Times bestseller and outlined principles for leadership in competitive marketplaces. His follow-up book, "Double Digit Growth," was a BusinessWeek bestseller and presented strategies for achieving superior, profitable growth. As an entrepreneur, Treacy's firm funds and launches new start-ups annually, aiming to transform target markets.
A frequent contributor to Harvard Business Review, Treacy combines academic rigor with practical business experience. He resides in Needham, Massachusetts, with his wife and three children.
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