Mark W. Johnson is a renowned business strategist and innovation expert. As co-founder and senior partner of Innosight, a strategy and innovation consulting firm, he has helped numerous organizations transform their business models for sustainable growth. Johnson is a prolific author, with his pioneering work "Seizing the White Space" laying the groundwork for business model innovation. His latest book, "Reinvent Your Business Model," builds on this foundation, offering practical frameworks for companies to identify and capitalize on transformative opportunities.

Johnson's expertise stems from years of working with global companies across various industries. He has contributed significantly to the field of disruptive innovation, collaborating with Harvard Business School professor Clayton Christensen on ground-breaking research.

His insights have been featured in prestigious publications like Harvard Business Review, where his co-authored article "Reinventing Your Business Model" became a Top 50 HBR article of all time.

A sought-after speaker and thought leader, Johnson frequently shares his knowledge at conferences and corporate events worldwide. He holds an MBA from Harvard Business School and resides in Lexington, Massachusetts, where he continues to explore new frontiers in business strategy and innovation.