Margaret Mark

Margaret Mark is a renowned branding expert and marketing strategist with over three decades of experience in the industry. As the president of Margaret Mark Strategic Insight, she has worked with some of the world's most successful brands, including AT&T, Kraft Foods, and General Motors. Mark's expertise lies in leveraging archetypal meanings to build powerful and enduring brand identities.

Co-author of the groundbreaking book "The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes," Mark has developed a systematic methodology for applying Jungian psychology to brand strategy. Her work has revolutionized the way companies approach brand meaning and consumer connection.

A sought-after consultant and speaker, Mark has shared her insights with numerous Fortune 500 companies and marketing professionals worldwide. Her innovative approach combines deep psychological understanding with practical business acumen, helping organizations create brands that resonate on a profound level with their target audiences.

Mark's passion for archetypal branding stems from her belief in the power of storytelling and its ability to forge meaningful connections between brands and consumers. When not working on brand strategies, she enjoys exploring the archetypal themes in literature and film.