Marc Gobe

Marc Gobé is a visionary brand image creator and marketing expert renowned for his innovative approach to emotional branding. As the founder, chairman, and CEO of Desgrippes Gobé, one of the world's top ten brand image creation firms, he has worked with high-profile clients to revolutionize brand strategies. Gobé is the author of the groundbreaking book "Emotional Branding: The New Paradigm for Connecting Brands to People," which has become a benchmark in marketing circles for shifting focus from products to people.

With over three decades of experience, Gobé has been at the forefront of understanding consumer behavior and the emotional connections people form with brands. His work emphasizes the importance of engaging consumers on deeper emotional levels, utilizing all five senses as powerful marketing tools. Gobé's expertise extends to analyzing demographic shifts, customizing brand presence for different consumer groups, and leveraging social media and digital platforms to transform brand-consumer relationships.

A sought-after speaker and thought leader, Gobé has shared his insights on emotional branding and consumer engagement at conferences worldwide. His forward-thinking predictions about consumer empowerment and the impact of social media on branding have proven prescient in today's digital age. Gobé continues to push the boundaries of traditional marketing, advocating for a more humanized and emotionally resonant approach to brand building.