Laura Ries is a leading branding strategist, bestselling author, and television personality. She co-founded Ries & Ries, a renowned marketing consultancy firm, with her father, Al Ries, in 1994. A graduate of Northwestern University, Laura quickly established herself in the marketing world, working at TBWA Advertising before partnering with her father. They've consulted for global brands such as Disney, Ford, and Samsung.
Laura has co-authored several influential books on branding and marketing, including "The 22 Immutable Laws of Branding" and "The Fall of Advertising & the Rise of PR." Her first solo book, "Visual Hammer," explores the power of visual elements in brand strategy. As a sought-after expert, Laura frequently appears on major news programs, including Fox News, CNBC, and CNN, offering insights on contemporary branding issues.
In addition to her consulting and writing, Laura is a dynamic speaker, delivering tailored presentations on marketing and branding principles to audiences worldwide. Her expertise has earned her recognition, including being named in the Atlanta Business Chronicle's "Top 40 Under 40" list in 2008.
When not shaping brand strategies or penning bestsellers, Laura enjoys horseback riding, participating in triathlons, and snow skiing. She resides in the Atlanta metropolitan area with her family.
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