Kevin Roberts is a visionary business leader and author renowned for his groundbreaking work on emotional connections in marketing. As the former CEO Worldwide of Saatchi & Saatchi, Roberts transformed the company into a global ideas powerhouse. He coined the term "Lovemarks" to describe brands that inspire loyalty beyond reason. Roberts' bestselling book "Lovemarks: The Future Beyond Brands" has been translated into 18 languages and was named one of the top 10 ideas of the decade by Advertising Age. With a career spanning iconic brands like Mary Quant, Gillette, Procter & Gamble, and Pepsi-Cola, Roberts brings decades of experience to his writing and consulting work. He holds honorary professorships at several universities and was made a Companion of the New Zealand Order of Merit for his services to business and community. Roberts divides his time between New York City, Auckland, and England's Lake District, where he continues to inspire business leaders worldwide.