Kevin Budelmann is a renowned brand strategist and co-founder of Peopledesign, a brand strategy and design firm based in Grand Rapids, Michigan. With over two decades of experience, Budelmann has helped numerous clients establish strong, future-proof brand identities. He co-authored the influential book "Brand Identity Essentials," which outlines 100 principles for building effective brands. Budelmann's work has been recognized by prestigious organizations such as AIGA, Communication Arts, and the Type Directors Club. As a thought leader in the design industry, he frequently speaks at conferences and contributes to design publications. Budelmann holds a master's degree in design methods from the IIT Institute of Design and serves on the board of the AIGA West Michigan chapter. When not crafting brand strategies, Kevin enjoys exploring the great outdoors of Michigan with his family.