Jason Fried is the co-founder and CEO of Basecamp, a project management software company. He is best known for his unconventional approach to business and productivity, which he has shared through his bestselling books and public speaking engagements. Fried co-authored "Rework," a business book that challenges traditional notions of work and entrepreneurship, advocating for simpler, more efficient ways of running a company. His expertise stems from his experience building and leading Basecamp (formerly 37signals) since 1999. Fried's ideas on remote work, company culture, and product design have influenced many in the tech and business world. He regularly shares his insights through podcasts, conference talks, and articles. A proponent of work-life balance, Fried practices what he preaches, running a successful company while maintaining a sustainable work environment. He resides in Chicago, where Basecamp is headquartered.