Denise Lee Yohn is a leading authority on building great brands and exceptional organizations. With over 25 years of experience working with world-class brands, including Sony and Frito-Lay, she has become a go-to expert for national media outlets and an in-demand keynote speaker. Denise is the author of the bestselling book "What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest" and "FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies." She regularly contributes to Harvard Business Review and Forbes, sharing her fresh ideas and clear-cut tools for brand-building. Denise's career includes high-level advertising and client-side marketing positions, including serving as the vice president/general manager of brand and strategy at Sony Electronic Inc.'s first-ever brand office. She has won awards from the American Marketing Association (EFFIE) and other prestigious organizations for her work with some of the world's most significant companies. Outside of her professional life, Denise counts hiking Mount Kilimanjaro, dancing with a professional ballet company, and flying a helicopter among her most incredible life experiences.