David Ogilvy (1911-1999) was a pioneering British advertising executive, widely regarded as the "Father of Advertising." He founded the iconic agency Ogilvy & Mather and revolutionized the industry with his meticulous research-driven approach and emphasis on brand positioning.
Trained at the Gallup research organization, Ogilvy attributed his campaigns' success to deep consumer insights, advocating long-form copy and conversational language.
His seminal work, "Ogilvy on Advertising," distilled his innovative methods and principles into an authoritative guide that remains a bible for advertisers worldwide.
Ogilvy's influence extended beyond advertising into broader marketing and branding strategies, shaping practices still followed today. David Ogilvy resided at his estate, Château de Touffou in France, until his passing in 1999.
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