Catharine Slade-Brooking is a design and branding expert with extensive industry experience in branding, packaging, and illustration. She is a lecturer in Graphic Communication at the University of the Creative Arts, where she developed teaching materials based on her real-world experience entering the branding field as a graduate.
Slade-Brooking's client list includes notable names, showcasing her practical expertise in the field.
Her book "Creating a Brand Identity: A Guide for Designers" draws from her firsthand experience of learning branding "on the job" and has been widely recommended across various university courses, from graphic design to animation, digital media, textiles, and interior design.
The book offers a behind-the-scenes exploration of the creative processes involved in designing successful brand identities, providing valuable insights for students, professionals, and agencies working in graphic design, branding, advertising, and marketing.Slade-Brooking's work focuses on bridging the gap between academic theory and practical application in the field of brand identity creation. Her approach combines an understanding of marketing and consumer behavior with practical design skills and creative drive.
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