B.J. Fogg, Ph.D., is a world-renowned behavior scientist and the founder of the Behavior Design Lab at Stanford University. With over 20 years of research experience, Dr. Fogg has become a leading expert in the field of habit formation and behavior change. He developed the widely-acclaimed Tiny Habits method, which has helped thousands of people create lasting positive changes in their lives. Dr. Fogg has personally coached over 60,000 individuals and has trained employees at Fortune 500 companies, focusing on health, productivity, and financial wellbeing. His groundbreaking work on Persuasive Technology has influenced the design of popular products like Instagram. Dr. Fogg's book "Tiny Habits: The Small Changes That Change Everything" became a New York Times bestseller, offering practical insights into his innovative approach to behavior design. When not researching or teaching, he enjoys spending time at his home in Northern California.