Alexandra Watkins is a renowned brand naming expert and founder of the naming firm Eat My Words. She is the author of the bestselling book "Hello, My Name Is Awesome: How to Create Brand Names That Stick," which was named an Inc. Magazine Top 10 Marketing Book. With over two decades of experience, Watkins has developed memorable brand names for clients including Coca-Cola, Twitter, Google, and Disney. Her innovative approach to naming, encapsulated in her SMILE and SCRATCH test, has revolutionized the branding industry. Watkins is a sought-after speaker at MBA programs, including Stanford Graduate School of Business. Before founding Eat My Words in 2005, she worked as a freelance copywriter for major brands and advertising agencies. Watkins' journey into naming began unexpectedly when she named Wendy's Baconator as a freelancer. She now resides in San Diego, California, where she continues to cook up unforgettable brand names.