Aaron Ross is a renowned sales strategist, entrepreneur, and best-selling author. He co-wrote "From Impossible to Inevitable" and authored "Predictable Revenue," dubbed 'The Sales Bible of Silicon Valley.' Ross revolutionized business sales strategies, introducing innovative approaches for generating predictable revenue streams. His expertise stems from his role at Salesforce.com, where he helped add over $100 million in recurring revenue. Ross founded Predictable Revenue, a consulting company that assists B2B companies in tripling sales growth and creating self-managing sales teams. He also founded PebbleStorm, aimed at helping people "make money through enjoyment." Ross's client list includes industry giants like Oracle, Acquia, and Responsys. A Stanford University graduate and ex-Ironman triathlete, Ross currently resides in Edinburgh, Scotland, with his wife and ten children, half of whom are adopted.