“Email Marketing Rules” is an in-depth resource for marketers at all levels who want to harness the power of email marketing. The book begins by establishing the fundamental principles of effective email marketing, then guides readers through the intricacies of list building, content creation, and campaign optimization.

White draws on his extensive experience as a researcher at major email service providers to provide actionable insights and practical advice. He addresses common challenges faced by email marketers and offers solutions backed by data and industry best practices.

Throughout the book, readers will find:

1. Detailed explanations of email marketing concepts and strategies
2. Step-by-step instructions for implementing best practices
3. Real-world examples and case studies
4. Tips for avoiding common pitfalls and maximizing ROI
5. Guidance on staying compliant with email regulations

The book is designed to help marketers:

• Improve their email open rates and click-through rates
• Create more engaging and relevant email content
• Develop effective automation and personalization strategies
• Optimize their email programs for mobile devices
• Integrate email marketing with other digital marketing channels

Whether you’re new to email marketing or looking to refine your existing strategies, “Email Marketing Rules” provides the knowledge and tools needed to create successful, subscriber-centric email programs that drive results.