“Designing Brand Identity” is the go-to resource for anyone involved in brand development, offering a clear and actionable roadmap for creating successful brand identities. This comprehensive guide takes readers through every stage of the branding process, from initial research to final implementation.

Readers will learn:

• How to conduct effective brand research and analysis
• Strategies for developing a strong brand positioning
• Techniques for creating memorable visual identities
• Best practices for implementing brand standards across various touchpoints
• Methods for measuring and maintaining brand strength

The book is structured in three main sections:

1. Fundamentals: Covers core branding concepts and principles
2. Process: Details the five-phase approach to brand development
3. Best Practices: Showcases real-world case studies and expert insights

“Designing Brand Identity” is an indispensable tool for anyone looking to create or revitalize a brand. Its practical approach, combined with a wealth of visual examples and expert insights, makes it a valuable resource for both seasoned professionals and those new to the field of branding.