Karen Tiber Leland is the President of Sterling Marketing Group, a branding and marketing strategy firm she founded. With over 25 years of consulting experience, Karen has worked with Fortune 500 companies, entrepreneurs, and CEOs in more than 50 countries. She is the best-selling author of nine business books, including "The Brand Mapping Strategy," which has sold over 450,000 copies and been translated into 10 languages. Karen regularly contributes to Inc.com and Entrepreneur.com and has been featured in major media outlets such as CNN, CNBC, and The New York Times. She has presented at prestigious institutions like Yale, Stanford, and Harvard as an international keynote speaker. Karen's expertise spans personal branding, CEO branding, and business marketing strategies. Beyond her professional accomplishments, Karen is a working artist whose pieces have been exhibited in notable museums. She resides in the New York City metropolitan area, balancing her passion for business with her love for the arts.