Jenni Romaniuk

Jenni Romaniuk is a Research Professor and Associate Director (International) at the Ehrenberg-Bass Institute for Marketing Science, University of South Australia. She is a leading expert in brand equity, mental availability, brand health metrics, and advertising effectiveness. Romaniuk has developed the only academically peer-reviewed and published metrics for Distinctive Assets and Mental Availability. She is the author of several influential books, including "Building Distinctive Brand Assets," "How Brands Grow Part 2," and "Better Brand Health: Measures and Metrics in a How Brands Grow World.

"Romaniuk's research spans various domains, from packaged goods to services, B2C to B2B, and charities to luxury products. She regularly speaks at international conferences and sits on advisory boards for academic journals such as the Journal of Advertising Research and the International Journal of Market Research. Her work has been published in prestigious journals like Marketing Letters, Journal of Business Research, and European Journal of Marketing.

With over two decades of experience at the Ehrenberg-Bass Institute, Romaniuk has advised many of the world's biggest brands on marketing strategy and effectiveness. She is known for her engaging and entertaining keynote presentations, delivering insights from her research to industry professionals globally. Despite her love for singing, Romaniuk admits to being a poor choice for karaoke nights.