Buyer Personas
Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business [Revised and Expanded edition]
Author
Buyer Personas
Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business [Revised and Expanded edition]
$27.92
- Insights into what drives customers' buying decisions, allowing for more targeted marketing strategies.
- Create more effective campaigns that resonate with your audience, leading to better engagement.
- Streamline the sales process, making it easier to address objections and move prospects toward a decision.
- Higher conversion rates as marketing efforts align closely with customer needs and preferences.
“Buyer Personas” is an essential resource for marketers seeking to understand their customers on a deeper level. Adele Revella, drawing from her extensive experience in the field, presents a comprehensive methodology for creating and utilizing buyer personas to drive marketing success.
This book guides readers through the entire process of developing buyer personas, from initial concept to practical application. Revella emphasizes the importance of conducting thorough buyer interviews and provides strategies for extracting meaningful insights from these conversations.
Readers will learn:
• How to differentiate between superficial buyer profiles and in-depth buyer personas
• Techniques for conducting effective buyer interviews
• Methods for analyzing and synthesizing buyer information
• Strategies for applying buyer persona insights to marketing and sales initiatives
• Ways to overcome common challenges in the buyer persona development process
The book includes real-world examples and case studies, illustrating how various organizations have successfully implemented buyer persona strategies to improve their marketing outcomes.
“Buyer Personas” offers a practical, actionable approach to understanding and connecting with customers. By following Revella’s proven methodology, businesses can create more targeted, effective marketing campaigns that resonate with their audience and drive results
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "Buyer Personas" Is perfect for:
• Marketing professionals seeking to enhance their customer understanding
• Business owners looking to improve their marketing strategies
• Sales teams aiming to align their approach with customer needs
• Product developers interested in creating customer-centric solutions
• Entrepreneurs planning to launch new products or services
• Researchers and analysts focused on market trends and consumer behavior
More books by Adele Revella
Meet the author
Author biography
Adele Revella is the CEO and Founder of Buyer Persona Institute and a leading authority on buyer personas. She is the author of “Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business,” which was named a Top 5 Business Book by Fortune Magazine in 2015. With over three decades of experience in sales, marketing, and product management, Adele has held executive positions in tech and related industries. Her expertise was honed during her time developing and leading the benchmark product marketing course for Pragmatic Marketing, a global leader in B2B product management training.
Adele’s inspiration for Buyer Persona Institute emerged from her observations of marketers struggling to understand their target audience. Her company has since worked with over 100 clients, ranging from startups to Fortune 500 companies, helping them gain deep insights into their customers’ buying decisions. As a popular keynote speaker at conferences worldwide, Adele shares her knowledge and passion for effective marketing strategies.
Prior to founding Buyer Persona Institute, Adele started her career in market research with Regis McKenna, the agency that launched Apple and Intel. She now resides in the San Juan Islands in the Pacific Northwest, where she enjoys seaside living with her husband and pets
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