Running Lean
Iterate from Plan A to a Plan That Works
£29.18
- Avoid wasting time and resources on unviable ideas by identifying and addressing the riskiest parts early on
- Make informed decisions that increase the likelihood of achieving product/market fit
- Develop a product that truly meets customer needs, reducing the risk of market rejection
- Build a flexible business model that evolves with customer preferences, leading to sustainable long-term growth
“Running Lean: Iterate from Plan A to a Plan That Works” by Ash Maurya is an essential read for entrepreneurs and innovators looking to bring their start-up visions to life. This book dismantles traditional start-up wisdom and provides a clear, actionable blueprint for transforming ideas into successful products.
Maurya integrates principles from the Lean Start-up methodology, guiding readers through a systematic process of validating and iterating business models in the real world. The book focuses on achieving product/market fit by deeply understanding customers, refining strategies, and mitigating unnecessary risks.
Key features of the book include:
- Lean Canvas: A one-page business model template that simplifies and streamlines the business planning process.
- Iterative Testing: A step-by-step guide to systematically testing and refining business hypotheses.
- Real-World Examples: Engaging anecdotes and case studies that illustrate the application of lean principles.
- Practical Tools: Diagrams, hypotheses, email and interview scripts, and tips for building a low-burn startup.
“Running Lean” is not just a collection of methodologies but a holistic approach to entrepreneurship that centers on validation, adaptation, and continuous learning. It is an indispensable companion for anyone determined to turn their startup visions into tangible, sustainable realities.
Ash Maurya, a renowned entrepreneur and thought leader in the lean startup movement, shares his first-hand experiences and practical insights, making this book a valuable resource for start-up founders around the world. Whether you are a business manager, CEO, small business owner, developer, or programmer, “Running Lean” will empower you to build and scale your business with greater efficiency and less risk.
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ISBN 10
ISBN 13
Meet the author
Author biography
Ash Maurya is a renowned entrepreneur, author, and speaker with over two decades of experience in building successful products. He is best known for creating the Lean Canvas, a popular adaptation of the Business Model Canvas. Maurya’s work is deeply influenced by Customer Development and Lean Start-up principles, which he rigorously applies and tests in his projects. As the founder of Sparks 59 in Austin, Texas, he has been instrumental in helping start-ups increase their odds of success.
Maurya’s bestselling book “Running Lean: Iterate from Plan A to a Plan That Works” has become a go-to guide for entrepreneurs worldwide. He is also a passionate international speaker, sharing his insights on lean start-up methodologies and effective product development strategies. Maurya’s expertise stems from his experience bootstrapping WiredReach in 2002, which he successfully sold in 2010. He continues to inspire and educate entrepreneurs through his blog, books, and speaking engagements.
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