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Mastering the Rockefeller Habits (22nd Anniversary Edition)

The Keys to Successfully Scaling Any Organization (From Startup to Scaleup to Unicorn)

Mastering the Rockefeller Habits (22nd Anniversary Edition) The Keys to Successfully Scaling Any Organization (From Startup to Scaleup to Unicorn) Paperback – 16 May 2024

Author

Verne Harnish author of Scaling up

Verne Hernish

Mastering the Rockefeller Habits (22nd Anniversary Edition)

The Keys to Successfully Scaling Any Organization (From Startup to Scaleup to Unicorn)

Paperback

£14.39

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Book description
Brad Feld, Co-Founder, Foundry Group; Co-founder, TechStars

“Verne has been working with growth firms for almost two decades. I’ve found his counsel and tools insightful and helpful to growing firms.”
Brad Feld, Co-Founder, Foundry Group; Co-founder, TechStars

“Mastering the Rockefeller Habits” is an essential read for entrepreneurs and business leaders who aspire to scale their organizations successfully. Authored by Verne Harnish, a renowned expert in business growth, this book offers a clear roadmap to achieving hyper-growth by focusing on four pivotal areas: People, Strategy, Execution, and Cash.

The book provides practical tools and insights to build a strong foundation for your business. It emphasizes the importance of having a cohesive team, a well-defined strategy, efficient execution processes, and robust cash management. With its actionable advice, the book helps leaders create a culture of accountability and continuous improvement.

Readers will learn how to implement the One-Page Strategic Plan, a powerful tool that aligns the entire organization towards common goals. Whether you are a startup founder or leading an established company, “Mastering the Rockefeller Habits” equips you with the knowledge to optimize your business operations and drive sustainable growth.

Harnish emphasizes four critical decisions that companies must master to achieve sustainable growth: People, Strategy, Execution, and Cash.

  1. People: The book stresses the importance of having a thriving executive team and a culture where employees are accountable and continuously learning. It suggests identifying core values, key roles, and ensuring “A-players” occupy these positions.
  2. Strategy: Harnish guides readers on crafting a clear strategy that differentiates their business in the market. This includes setting a Big Hairy Audacious Goal (BHAG), defining a brand promise, and identifying strategic moves that could double the business.
  3. Execution: To improve execution, the book recommends establishing a rhythm of planning and meetings, setting clear KPIs, and ensuring efficient operations to avoid wasted time and resources.
  4. Cash: The book advises on managing cash flow effectively by shortening the cash conversion cycle, improving the business model, and ensuring financial stability to seize market opportunities.
Read more
Year Published
2024
Publisher
ForbesBooks
Pages
160
Weight
272g
Language
English
ISBN 10
ISBN 13
979-8887505831

Meet the author

Author biography

Verne Harnish is a distinguished entrepreneur and author renowned for his business scaling and growth strategies expertise. He holds a bachelor’s degree in mechanical engineering and an MBA from Wichita State University, where he also founded the Association of Collegiate Entrepreneurs. As the founder of the Entrepreneurs’ Organization (EO), Harnish has influenced over 13,000 members globally, and he continues to chair the “Birthing of Giants” CEO program at MIT, a testament to his impact on entrepreneurial education.

Harnish’s journey in business began with a passion for empowering entrepreneurs, leading him to establish Scaling Up, a global executive education and coaching company. His experience spans over three decades, during which he has helped numerous companies grow significantly. His book, Scaling Up: How a Few Companies Make It…and Why the Rest Don’t, is a bestseller. It has won eight major international awards, including the International Book Award for Best General Business Book. This work and Mastering the Rockefeller Habits, which has been translated into nine languages, underscores his authority in the field.

Beyond his professional achievements, Harnish is an active private investor in scaleups and serves on various boards, including as vice-chair of The Riordan Clinic and co-founder of Geodiversity. He resides in Miami, Florida, with his family and enjoys playing the piano, tennis, and performing magic as a member of the International Brotherhood of Magicians.

Book testimonials

Ted Leonsis, Founder & CEO, Monumental Sports & Entertainment

“Verne is the undisputed expert in helping entrepreneurs grow their firms. Over seven years ago I had him address the firm I merged with AOL; he was the first speaker we invited when we launched what has become AOL University; and now he’s brought you his powerful ideas in book form―the same ideas he’s presented privately to hundreds of CEOs of fast growth firms.”
Ted Leonsis, Founder & CEO, Monumental Sports & Entertainment

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“If you are serious about growing your business this information is invaluable, and when utilized ensures that the business and business owner will reap rich rewards.”
— Barbara G. Stanbridge, President 2000-2001, National Association of Women Business Owners (NAWBO)

Patrick Lencioni author of The Five Temptations of a CEO

“This is THE field book for any high-growth business.”
— Patrick Lencioni, Author, The Five Dysfunctions of a Team

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“We’ve seen immediate results from using Verne Harnish’s tools. We have more focus, we are setting priorities and sticking to them, and our execution has improved dramatically. In the first quarter, we increased our utilization rate by 25% and improved our bottom line significantly. This stuff really works!”
— Cynthia Driskill, General Excellence National Winner, Entrepreneurial Excellence Awards, Working Woman Magazine; President & CEO, CDG & Associates, Inc

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