How We Decide
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- More confident and efficient decision-making in both everyday and critical situations.
- Improved ability to manage emotions and stress when facing complex choices.
- Enhanced creativity and innovation by understanding how the brain generates new ideas.
- Better risk assessment and management skills in various contexts, from financial decisions to interpersonal relationships.
“How We Decide” is a captivating journey into the human mind, revealing the intricate mechanisms behind our decision-making processes. Jonah Lehrer, a skilled science writer, presents complex neuroscientific concepts in an accessible and engaging manner, making this book both informative and entertaining.
Readers will learn:
• The biological basis of decision-making, including the roles of different brain regions
• How emotions and rational thought interact to influence our choices
• Techniques for making better decisions in various situations, from simple purchases to complex moral dilemmas
• The impact of stress, fatigue, and other factors on our decision-making abilities
• How to recognize and avoid common cognitive biases that can lead to poor choices
The book is filled with fascinating case studies and experiments that illustrate key concepts, from the decision-making processes of airline pilots to the strategies of professional poker players.
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "How We Decide " Is perfect for:
• Business professionals seeking to improve their decision-making skills
• Students of psychology, neuroscience, and related fields
• Anyone interested in understanding human behavior and cognition
• Individuals looking to enhance their personal and professional lives through better decision-making
• Managers and leaders responsible for guiding teams and organizations
Meet the author
Author biography
Jonah Lehrer is a neuroscientist and acclaimed science writer who gained prominence for his ability to blend scientific insights with engaging storytelling. He studied neuroscience at Columbia University and was a Rhodes Scholar at Oxford University. Lehrer’s work explores the intersections of neuroscience, psychology, and human behavior, with a focus on decision-making processes and creativity. His book “How We Decide” became a bestseller, offering readers accessible explanations of complex brain functions and their impact on everyday choices. Lehrer has contributed to prestigious publications such as The New Yorker and Wired, establishing himself as a leading voice in popular science writing. Despite facing controversy later in his career, Lehrer’s early works, including “How We Decide,” continue to be recognized for their contribution to public understanding of neuroscience. He currently resides in Los Angeles, where he continues to write and explore the fascinating world of the human mind.