The Art of Starting
How to Build Your Creative Business from the Ground Up
Author
The Art of Starting
How to Build Your Creative Business from the Ground Up
£18.02
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- Gain a clear understanding of the initial steps required to launch a creative business, helping to reduce overwhelm and confusion.
- Practical advice on essential skills such as branding, marketing, and financial management, equipping you with the tools needed for success.
- Feel more confident in their ability to start and grow your own ventures.
- Create a supportive network, enhancing your business's sustainability and growth potential.
“The Art of Starting” is an essential resource for aspiring entrepreneurs in creative industries. This book offers a wealth of practical knowledge, guiding readers through every stage of building a successful business, from initial concepts to day-to-day operations.
Readers will learn:
• How to transform their creative passions into viable business ideas
• Strategies for starting a business with limited funds and resources
• Techniques for effective branding and marketing in creative industries
• Financial management skills tailored to creative businesses
• Methods for building and nurturing a supportive professional network
• Approaches to overcoming common challenges faced by creative entrepreneurs
The book features insights from various experts and successful entrepreneurs, providing a well-rounded perspective on the creative business landscape.
“The Art of Starting” stands out for its accessible writing style, real-world examples, and comprehensive coverage of topics relevant to creative entrepreneurs. It serves as both an inspirational guide and a practical handbook, empowering readers to navigate the exciting yet challenging world of creative business ownership.
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "The Art of Starting" Is perfect for:
• Aspiring entrepreneurs in creative fields (e.g., craft, photography, food, fashion, design)
• Side-hustlers looking to turn their passion projects into full-time businesses
• Creative professionals seeking to enhance their business acumen
• Students and recent graduates interested in starting their own creative ventures
• Established creatives looking for fresh perspectives on business growth
Meet the author
Author biography
Iona Mathieson is a successful entrepreneur and co-founder of Sage Flowers, a thriving floral design studio based in London. With a background in fashion and a passion for creativity, she transitioned into the world of floristry, quickly making a name for herself in the industry. Mathieson’s innovative approach to floral design has garnered attention from major publications, including Vogue, which praised her and her business partner’s flourishing enterprise.
In “The Art of Starting,” Mathieson draws from her first-hand experience of building a creative business from the ground up. She offers practical advice and insights for aspiring entrepreneurs looking to turn their passion projects into successful ventures. Her expertise spans various aspects of business development, from initial concepts to day-to-day operations.
Mathieson’s work has been recognized in fashion and design, featuring her floral creations in high-profile events and collaborations. Her unique perspective on blending creativity with entrepreneurship has made her a sought-after voice for those looking to navigate the challenges of starting and running a creative business.
When not working on her business or writing, Mathieson explores London’s vibrant creative scene, drawing inspiration for her next innovative project.
