The Design Of Everyday Things
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"Design may be our top competitive edge. This book is a joy--fun and of the utmost importance."
― Tom Peters, author of the national best-seller In Search of Excellence
“The Design of Everyday Things” is a transformative book that examines the fundamental principles of effective design and their impact on our daily lives. Donald A. Norman, a renowned cognitive scientist and design expert, presents a compelling case for human-centered design, challenging conventional wisdom and offering practical strategies for creating products that truly meet users’ needs.
In this book, readers will learn:
• How to identify and apply the key elements of good design
• The psychological principles underlying human interaction with objects and systems
• Techniques for designing products that are intuitive and easy to use
• Methods for anticipating and preventing user errors
• Strategies for improving existing designs and solving common design problems
Norman’s engaging writing style and use of relatable examples make complex concepts accessible to a wide audience. He expertly blends insights from psychology, cognitive science, and design theory to create a comprehensive guide for creating user-friendly products and systems.
The book is divided into seven chapters, each focusing on a different aspect of design:
- The Psychopathology of Everyday Things
- The Psychology of Everyday Actions
- Knowledge in the Head and in the World
- Knowing What to Do: Constraints, Discoverability, and Feedback
- Human Error? No, Bad Design
- Design Thinking
- Design in the World of Business
“The Design of Everyday Things” is more than just a design manual – it’s a paradigm-shifting work that will change the way you see and interact with the world around you. Whether you’re a professional designer or simply someone who appreciates good design, this book offers valuable insights that will enhance your understanding of the products and systems you encounter every day.
Year Published
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ISBN 10
ISBN 13
The book: "The Design Of Everyday Things" Is perfect for:
• Product designers and engineers
• UX/UI designers and researchers
• Entrepreneurs and business leaders
• Students of design, psychology, and human-computer interaction
• Anyone interested in understanding why some products work well and others don’t
Meet the author
Author biography
Don Norman is a renowned cognitive scientist, designer, and author best known for his seminal work “The Design of Everyday Things.” He holds a Ph.D. in Psychology from the University of Pennsylvania and has had a diverse career spanning academia, industry, and consulting. Norman has been a professor at Harvard, UC San Diego, Northwestern, and KAIST, and held executive positions at Apple and HP. He co-founded the Nielsen Norman Group and directed the Design Lab at UC San Diego. Norman’s expertise in human-centered design, usability engineering, and cognitive science has earned him numerous accolades, including membership in the National Academy of Engineering and the Franklin Institute medal for Cognitive and Computer Science. His influential books on design psychology have shaped the fields of user experience and interaction design. Currently, Norman continues to advise companies, speak at conferences, and advocate for sustainable, humanity-centered design. He resides in California and, at 88, remains actively engaged in design discourse and education.
Book testimonials
“Even classics can be updated and improved… Highly recommended.”
― Choice
“Twenty-five years ago The Design of Everyday Things was instrumental in orienting my approach to design. With this latest revised and expanded edition, Don Norman has given me a host of new ideas to explore as well as reminding me of the fundamental principles of great and meaningful design. Part operating manual for designers and part manifesto on the power of designing for people, The Design of Everyday Things is even more relevant today than it was when first published.”
― Tim Brown, CEO, IDEO, and author of Change by Design
“This book changed the field of design. As the pace of technological change accelerates, the principles in this book are increasingly important. The new examples and ideas about design and product development make it essential reading.”
― Patrick Whitney, Dean, Institute of Design, and Steelcase/Robert C. Pew Professor of Design, Illinois Institute of Technology