Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant [Expanded edition]
Author
Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant [Expanded edition]
£22.63
Shipping and delivery
Standard delivery 3-5 days after dispatch
USA: $3.99 USD
United Kingdom: £2.99 GBP
Australia: $4.99 AUD
Germany: €2.99 EUR
Returns and refunds
- Think creatively, identifying and developing unique market opportunities that set them apart from competitors.
- Create uncontested market spaces, businesses can achieve higher margins and sustainable profits.
- Meet unmet customer needs, leading to improved customer loyalty and satisfaction.
- Adapt and respond to changing market conditions effectively, fostering long-term growth.
"one of the bestselling business books of the century"
— Financial Times
“Blue Ocean Strategy” is a revolutionary business book that transforms the way companies approach strategy and competition. It introduces a new paradigm that shifts focus from battling rivals in existing markets to creating new, uncontested market spaces ripe for growth.
The book presents a systematic approach to making competition irrelevant by reconstructing market boundaries and creating “blue oceans” of untapped market space. Through numerous examples and case studies, the authors demonstrate how companies across various industries have successfully implemented blue ocean strategies to achieve remarkable growth and profitability
Readers will learn:
• How to identify and create blue ocean opportunities
• Techniques for analyzing and visualizing strategy
• Methods to reach beyond existing demand and create new markets
• Strategies to overcome organizational hurdles and execute blue ocean ideas
• Ways to build execution into strategy formulation
The book includes practical tools and frameworks such as the Strategy Canvas, Four Actions Framework, and Six Paths for creating blue oceans. These tools help readers apply the concepts to their own businesses and industries
“Blue Ocean Strategy” offers a refreshing alternative to traditional competitive strategies, providing a blueprint for creating high growth and profits by venturing into uncharted market territory. It’s an essential read for those looking to break free from the constraints of existing market boundaries and create sustainable competitive advantage.
Year Published
Publisher
Pages
Weight
Language
ISBN 10
ISBN 13
The book: "Blue Ocean Strategy" Is perfect for:
• Business leaders and executives seeking innovative growth strategies
• Entrepreneurs looking to create new market spaces
• Strategy consultants and business school students
• Managers responsible for product development and marketing
• Anyone interested in understanding disruptive business strategies
Meet the author
Author biography
W. Chan Kim is a distinguished professor of strategy and international management at INSEAD, where he co-directs the Blue Ocean Strategy Institute. He is the co-author of the global bestseller “Blue Ocean Strategy,” which has sold over 4 million copies and been translated into 46 languages. Kim’s groundbreaking work on creating uncontested market spaces has earned him numerous accolades, including being named the world’s most influential management thinker by Thinkers50 in 2019. Prior to INSEAD, he taught at the University of Michigan Business School and has advised multinational corporations and governments worldwide. Kim’s research on value innovation and nondisruptive creation has been published in top academic journals and featured in Harvard Business Review. In 2023, he was honored as one of the four leading thinkers in Harvard Business Review’s 100-year history. Kim resides in France, where he continues to shape the field of strategy and innovation.
Book testimonials
“A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market.”
— Qantas The Australian Way
“Blue Ocean Strategy is the most successful book on business master-planning”
— The Economist