“Winners Never Cheat: Even in Difficult Times” is an inspiring and practical guide to achieving success without compromising your values. Written by Jon M. Huntsman, a successful entrepreneur and philanthropist, this book challenges the notion that one must be ruthless or unethical to succeed in business.

Readers will learn how to:

• Navigate complex ethical dilemmas in business
• Build a reputation for integrity and trustworthiness
• Lead teams effectively while maintaining high moral standards
• Achieve long-term success through ethical decision-making
• Balance profit-making with social responsibility

Huntsman draws on his extensive experience as a CEO and White House advisor to provide real-world examples of ethical leadership in action. He shares personal stories of times when he chose integrity over short-term gains, demonstrating how these decisions ultimately led to greater success.

The book emphasizes that true winners are those who finish their careers and lives with respect and dignity, rather than those who simply accumulate wealth or power at any cost1. Huntsman argues that financial ends never justify unethical means and that success comes to those who possess skill, courage, integrity, and generosity.

“Winners Never Cheat” serves as both an inspirational read and a practical guide. It reminds readers of the core values they learned in childhood and demonstrates how these principles can be applied successfully in the business world.