Find Your Red Thread
Make Your Big Ideas Irresistible
£14.63
- Articulate your ideas more effectively, making your messages resonate with your audience.
- Craft compelling narratives that connect with listeners on a deeper level, improving engagement.
- Create a cohesive brand message that stands out in a crowded market.
- Present your ideas with conviction, leading to greater influence and impact.
"This is a foundational (and approachable) text on how to create change with empathy. Ideas worth spreading are the ones that engage us in the journey to make a difference."
— Seth Godin, author, This Is Marketing
“Find Your Red Thread” is a game-changing book that reveals the secrets of making your big ideas irresistible. Tamsen Webster, drawing from her extensive experience as a TEDx Executive Producer and messaging consultant, presents a revolutionary approach to idea communication.
In this book, readers will learn:
• How to identify the core message that drives their big ideas
• Techniques for bridging the gap between what they want to say and what their audience needs to hear
• Strategies for creating a narrative structure that engages and persuades
• Methods for turning abstract concepts into concrete, actionable plans
Webster’s Red Thread method guides readers through a systematic process of refining their ideas, ensuring they resonate with their intended audience. The book is filled with practical advice, real-world examples, and exercises that help readers apply the concepts immediately.
“Find Your Red Thread” is more than just a book about communication – it’s a toolkit for transforming the way you think about and present your ideas. Whether you’re trying to launch a new product, lead a team through change, or simply make your voice heard, this book provides the framework you need to succeed
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ISBN 13
The book: "Find Your Red Thread" Is perfect for:
• Entrepreneurs and business leaders looking to pitch their ideas effectively
• Marketers and communicators seeking to create more impactful messages
• Speakers and presenters aiming to engage their audiences more deeply
• Writers and content creators wanting to structure their ideas more compellingly
• Anyone with a big idea they want to share with the world
Meet the author
Biography
Testimonials
“Find Your Red Thread will help you decode and build the most persuasive arguments for change: the stories we tell ourselves.”
— Daniel H. Pink, author, When, Drive, and To Sell Is Human
“You have a big idea in you. Tamsen’s terrific new book helps you (or your org, partners, colleagues, collaborators) frame that idea in such a way that others will adopt, embrace, internalize, love.”
— Ann Handley, Wall Street Journal bestselling author; Chief Content Officer, MarketingProfs
“Tamsen Webster is not only a master of the spoken and written word, but also has the much rarer gift of knowing how to turn a jumble of ideas into a compelling narrative that hits home. This book should be required reading for anyone that communicates for a living!”
— Andrew W. Lo, Charles E. and Susan T. Harris Professor, MIT Sloan School of Management
“There’s often a gap between the potential you see in your ideas and what others hear. Find Your Red Thread is a practical approach to standing out in the marketplace and closing that gap.”
— Dorie Clark, author of Reinventing You, and Executive Education faculty, Duke University Fuqua School of Business
“Find Your Red Thread offers a powerful set of tools not only to explain the nature of the work you’re here to do but also to build on that story in a way that draws the attention, interest, and action of others.”
— Jonathan Fields, founder of Good Life Project®, Spark Endeavors, and creator of Sparketypes®
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