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Find Your Red Thread

Make Your Big Ideas Irresistible

Find Your Red Thread Make Your Big Ideas Irresistible Paperback – 14 May 2021

Author

Tamsen Webster author of Find Your Red Thread

Tamsen Webster

Find Your Red Thread

Make Your Big Ideas Irresistible

Paperback

£14.63

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Book description
seth godin author of purple cow

"This is a foundational (and approachable) text on how to create change with empathy. Ideas worth spreading are the ones that engage us in the journey to make a difference."
Seth Godin, author, This Is Marketing

“Find Your Red Thread” is a game-changing book that reveals the secrets of making your big ideas irresistible. Tamsen Webster, drawing from her extensive experience as a TEDx Executive Producer and messaging consultant, presents a revolutionary approach to idea communication.

In this book, readers will learn:

• How to identify the core message that drives their big ideas
• Techniques for bridging the gap between what they want to say and what their audience needs to hear
• Strategies for creating a narrative structure that engages and persuades
• Methods for turning abstract concepts into concrete, actionable plans

Webster’s Red Thread method guides readers through a systematic process of refining their ideas, ensuring they resonate with their intended audience. The book is filled with practical advice, real-world examples, and exercises that help readers apply the concepts immediately.

“Find Your Red Thread” is more than just a book about communication – it’s a toolkit for transforming the way you think about and present your ideas. Whether you’re trying to launch a new product, lead a team through change, or simply make your voice heard, this book provides the framework you need to succeed

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Year Published
2021
Publisher
Page Two Press
Pages
236
Weight
259g
Language
English
ISBN 10
1774580527
ISBN 13
978-1774580523

The book: "Find Your Red Thread" Is perfect for:

• Entrepreneurs and business leaders looking to pitch their ideas effectively
• Marketers and communicators seeking to create more impactful messages
• Speakers and presenters aiming to engage their audiences more deeply
• Writers and content creators wanting to structure their ideas more compellingly
• Anyone with a big idea they want to share with the world

Meet the author

Biography
Tamsen Webster is a renowned "idea whisperer" and message strategist with over 20 years of experience in brand and marketing communications. As the creator of The Red Thread®, she helps individuals and organizations find, build, and tell the stories of their ideas. Webster's expertise stems from her diverse background, including roles as a TEDx Executive Producer, change management consultant, and Weight Watchers leader. She has worked with major corporations like Verizon, Johnson & Johnson, and State Street Bank to amplify the impact of their big ideas. Webster is a sought-after keynote speaker, traveling globally to share her insights on storytelling, branding, and idea development. Her book, "Find Your Red Thread: Make Your Big Ideas Irresistible," published in 2021, offers a practical approach to crafting compelling narratives. Named to the Thinkers50 Radar in 2022, Webster continues to innovate in the field of persuasive message design. She resides in Boston with her......

Testimonials

Daniel H. Pink author of To sell is human and Drive

Find Your Red Thread will help you decode and build the most persuasive arguments for change: the stories we tell ourselves.”
Daniel H. Pink, author, WhenDrive, and To Sell Is Human

Ann Handley, Wall Street Journal bestselling author of Everybody Writes

“You have a big idea in you. Tamsen’s terrific new book helps you (or your org, partners, colleagues, collaborators) frame that idea in such a way that others will adopt, embrace, internalize, love.”
Ann Handley, Wall Street Journal bestselling author; Chief Content Officer, MarketingProfs

Andrew W. Lo, Charles E. and Susan T. Harris Professor, MIT Sloan School of Management

“Tamsen Webster is not only a master of the spoken and written word, but also has the much rarer gift of knowing how to turn a jumble of ideas into a compelling narrative that hits home. This book should be required reading for anyone that communicates for a living!”
Andrew W. LoCharles E. and Susan T. Harris Professor, MIT Sloan School of Management

Dorie Clark, author of Reinventing You, and Executive Education faculty, Duke University Fuqua School of Business

“There’s often a gap between the potential you see in your ideas and what others hear. Find Your Red Thread is a practical approach to standing out in the marketplace and closing that gap.”
Dorie Clark, author of Reinventing You, and Executive Education faculty, Duke University Fuqua School of Business

Jonathan Fields, founder of Good Life Project®, Spark Endeavors, and creator of Sparketypes®

Find Your Red Thread offers a powerful set of tools not only to explain the nature of the work you’re here to do but also to build on that story in a way that draws the attention, interest, and action of others.”
Jonathan Fields, founder of Good Life Project®, Spark Endeavors, and creator of Sparketypes®

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