Brand Thinking
and Other Noble Pursuits
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- Differentiate yourself or your businesses in a crowded market.
- Approach problems with a fresh perspective and develop unique solutions.
- Better articulate your goals and values, leading to more intentional life choices.
- Motivational examples of overcoming challenges, inspiring you to pursue your own paths with confidence.
Transcends business implications to dive into the very nature of human behavior. . . . a powerful look at the role brand plays in society, politics, economics, psychology and technology.
โ Nadia Tuma
Debbie Millman’s “Brand Thinking and Other Noble Pursuits” is a captivating exploration of the world of branding, offering readers an unprecedented look into the minds of industry leaders and visionaries.
Through a series of in-depth interviews, this book examines the complex relationship between brands, consumers, and society at large.
Readers will gain valuable insights into:
โข The psychology behind brand loyalty and consumer behavior
โข The role of design in creating memorable brand experiences
โข The ethical implications of branding in modern capitalism
โข The cultural impact of global brands
โข The future of branding in an increasingly digital and interconnected world
The book features conversations with a diverse range of experts, including designers, marketers, academics, and cultural critics. Each interview provides a unique perspective on the power of branding and its ability to shape our perceptions, desires, and identities.
Millman’s skillful questioning and the candid responses of her interviewees create a rich tapestry of ideas, challenging readers to think critically about the brands that surround them and their own relationship with consumer culture.
“Brand Thinking and Other Noble Pursuits” is more than just a book about marketing; it’s a fascinating examination of human nature, our need for belonging, and the complex interplay between commerce and culture. Whether you’re a seasoned professional or simply interested in the world of branding, this book offers valuable insights and a fresh perspective on the brands that shape our world.
Year Published
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ISBN 10
ISBN 13
The book: "Brand Thinking" Is perfect for:
โข Marketing professionals seeking to deepen their understanding of brand strategy
โข Designers looking to create more impactful and meaningful brand identities
โข Business owners and entrepreneurs aiming to build strong, lasting brands
โข Students of marketing, design, and consumer psychology
โข Anyone curious about the hidden influences shaping their purchasing decisions and brand preferences
Meet the author
Author biography
Debbie Millman is a renowned designer, author, educator, and brand strategist. As the founder and host of the pioneering podcast “Design Matters,” she has interviewed over 400 creative luminaries since 2005, earning the show a Cooper Hewitt National Design Award in 2011. Millman’s expertise in branding has led her to work with major corporations and write several influential books on design and branding, including “Brand Thinking and Other Noble Pursuits”.
With over 25 years of experience in the design industry, Millman has served as the President of the design division at Sterling Brands, working with iconic brands like Pepsi and Procter & Gamble3. Her academic contributions include chairing the Masters in Branding program at the School of Visual Arts in New York City, where she continues to shape the next generation of brand strategists2.
Millman’s work extends beyond the corporate world into cultural criticism and artistic pursuits. She has been named “one of the most creative people in business” by Fast Company and is a frequent speaker at conferences worldwide. Her writing has appeared in publications such as The New York Times and New York Magazine.
A prolific author, Millman has published several books on design and branding, including “How to Think Like a Great Graphic Designer” and “Look Both Ways: Illustrated Essays on the Intersection of Life and Design”. When not immersed in the world of design, Millman resides in New York City, where she continues to explore the intersection of creativity, culture, and commerce through her various projects and collaborations.