“Book of Branding” is a practical and insightful guide that places visual identity at the heart of brand strategy. Written by renowned designer Radim Malinic, this book offers a wealth of knowledge for anyone involved in the branding process, from startup founders to seasoned designers.

Readers will learn:

• How to gather essential information to understand and elevate a branding project
• Techniques for creating bold, courageous, and enjoyable brand identities
• Strategies for effective collaboration between designers and clients
• The importance of the human element in the creative process
• How to navigate common challenges in brand identity design

The book is structured to provide a clear and logical progression through the branding process, offering insights on everything from initial planning to final application. Malinic’s conversational tone makes complex concepts accessible, while his real-world examples demonstrate how theory translates into practice.

“Book of Branding” stands out for its practical approach, offering not just theory but actionable advice on topics such as responding to RFPs, creating effective briefs, and deciphering client feedback. It’s a valuable resource that readers will find themselves returning to time and again as they navigate the dynamic world of brand identity design