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Emotional Branding
The New Paradigm for Connecting Brands to People
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- Learn how to create emotional connections that foster long-term loyalty, resulting in repeat business and referrals.
- Strategies to make brands more memorable by appealing to customers' emotions.
- Craft marketing campaigns that resonate deeply with the audience, increasing engagement and conversion rates.
- Build meaningful relationships with customers, enhancing their overall experience and satisfaction with your brands.
“Emotional Branding: The New Paradigm for Connecting Brands to People” by Marc Gobé is a transformative guide for marketers, brand managers, and business leaders seeking to create powerful, lasting connections with consumers. This book introduces a new approach to branding that focuses on engaging customers on an emotional level, moving beyond traditional product-centric marketing strategies.
Readers will gain insights into:
• The changing landscape of consumer behavior and expectations
• How to develop strong brand personalities that resonate with target audiences
• Techniques for customizing brand presence across different consumer groups
• Strategies for incorporating sensory experiences into branding efforts
• The role of design, packaging, and retail environments in emotional branding
• Leveraging digital platforms and social media to enhance brand connections
The book is filled with real-world examples and case studies from Gobé’s high-profile clients, illustrating how successful brands have implemented emotional branding strategies to great effect.
“Emotional Branding” provides a comprehensive framework for creating brand experiences that resonate on a deeper level with consumers. By understanding and applying the principles outlined in this book, readers will be equipped to build stronger, more meaningful relationships between their brands and customers, ultimately driving loyalty and business success in the modern marketplace
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ISBN 10
ISBN 13
Meet the author
Author biography
Marc Gobé is a visionary brand image creator and marketing expert renowned for his innovative approach to emotional branding. As the founder, chairman, and CEO of Desgrippes Gobé, one of the world’s top ten brand image creation firms, he has worked with high-profile clients to revolutionize brand strategies. Gobé is the author of the groundbreaking book “Emotional Branding: The New Paradigm for Connecting Brands to People,” which has become a benchmark in marketing circles for shifting focus from products to people.
With over three decades of experience, Gobé has been at the forefront of understanding consumer behavior and the emotional connections people form with brands. His work emphasizes the importance of engaging consumers on deeper emotional levels, utilizing all five senses as powerful marketing tools. Gobé’s expertise extends to analyzing demographic shifts, customizing brand presence for different consumer groups, and leveraging social media and digital platforms to transform brand-consumer relationships.
A sought-after speaker and thought leader, Gobé has shared his insights on emotional branding and consumer engagement at conferences worldwide. His forward-thinking predictions about consumer empowerment and the impact of social media on branding have proven prescient in today’s digital age. Gobé continues to push the boundaries of traditional marketing, advocating for a more humanized and emotionally resonant approach to brand building.
